As an entertainment executive, understanding audience demand for your content is crucial for making informed decisions regarding acquisition, distribution, and programming. Using the case of 'Ted Lasso', we demonstrate how demand data can be helpful in making informed decisions when it comes to content.
Firstly, content valuation uses demand data to determine how much a series is worth. An economic valuation system powered by global content demand and supply, content valuation reveals the dollar value contribution of any title, to any platform, in any region. As indicated by the demand for 'Ted Lasso' in Mexico, it has ten and a half times the audience demand of the average show indicating that the show is very popular. By examining the show's demand data, the content valuation system can reveal its baseline value, which helps in deciding whether to invest in its acquisition or production.
Secondly, global audience demand data enables executives to assess the value of their entire content library over time. This helps to make strategic decisions regarding when to release certain content, how to optimize content distribution, and what to produce or acquire to support global SVOD expansion. For instance, by analyzing the global performance of 'Ted Lasso,' an executive can tell how much global appeal the title has compared to other shows in the genre.
Thirdly, demand data helps with subscriber acquisition and retention. By analyzing the audience demand for the show of interest and comparing it with that of others, executives can determine which titles are most likely to attract new subscribers to their SVOD services and which titles will keep their current audience happy. According to 'Ted Lasso's' demand data, the show has extraordinary momentum, making it a good choice for subscriber acquisition, even though its popularity has recently decreased.
Finally, demand data informs a strategic marketing campaign to maximize audience engagement and sustain demand over time. Understanding the show's taste clusters and mapping local whitespaces can inform the optimal release strategy and pricing.
In conclusion, the use of demand data to provide insights into how the content is performing and how the audience is engaging with it unlocks immense value for entertainment executives and companies. It assists in decision-making relating to content valuation, acquisition, distribution, and programming. By analyzing the global performance of titles like "Ted Lasso", executives can make informed decisions, seize opportunities and stay ahead of the curve in an extremely competitive industry.
