The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive working in an OTT platform, knowing how to use demand data can help you in making more informed content decisions for your streaming service. Using the example of "The Bachelor (US)" in Mexico in March 2024, let's explore how demand relates to content valuation and how you can make acquisition, programming, and distribution decisions using audience demand data.
Firstly, demand data helps you understand the value of content on your streaming service. In the case of "The Bachelor (US)", the show has a demand that is 2.9 times the audience demand of an average TV show in Mexico over the last 30 days, indicating a higher demand than most titles on the streaming service. Knowing this, you can estimate the dollar value contribution of "The Bachelor (US)" to your streaming service and compare it to other titles to determine which titles are worth acquiring or investing in.
You can also use demand data to make acquisition and programming decisions for your streaming service. In this context, you can use the Parrot Pulse score that assesses the show performance across various dimensions, such as travelability and mores, to decide where "The Bachelor (US)" will perform the best and identify which markets to target to expand your streaming service globally.
Demand data is also useful in distribution decisions. Understanding your audience's interest and preference helps determine where and when to distribute content. For instance, the demand spike of "The Bachelor (US)" in late March 2024, in Mexico indicates a better distribution strategy by targeting the area during this period.
Furthermore, demand data reveals audience preference, and you can use this information to make programming decisions that attract and retain subscribers to your streaming service. With the insight that fans of "The Bachelor (US)" are also interested in shows such as "Bachelor In Paradise (US)", "Big Brother (US)", "Bachelor In Paradise Australia," you can consider producing or acquiring similar content for your streaming service or suggest other relevant titles to your audience.
In conclusion, as an entertainment executive, demand data is essential in making informed content decisions, acquisition, distribution, and programming strategies for optimal performance on a streaming service. The audience demand data for "The Bachelor (US)" in Mexico in March 2024 reveals the value of the show, audience preference, and preferences. It also shows areas for improvement to make informed decisions concerning content valuation, acquisition, distribution, and programming strategies.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Bachelor (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bachelor (US), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for The Bachelor (US) in Mexico. We provide our partners with comprehensive TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.