The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, or programming decisions that will improve your content's performance. Let's take a look at the analysis of "The Booze, Bets, and Sex That Built America" to see how demand data can be beneficial to you when making these decisions.
First, content valuation is an essential component of decision-making in the entertainment industry. Valuation based on demand data can answer critical questions such as how much is my show worth, what is the baseline value of the title, and how much a content library could benefit a platform over time. Parrot Analytics' content valuation system calculates the dollar value contribution of any title, to any platform, in any area, and is powered by global content demand and supply. Demand data, as shown by "The Booze, Bets, and Sex That Built America," can reveal the dollar value contribution of any title.
You can also use demand data to inform scalable concept testing, acquisition decisions, or even content marketing. For instance, you can leverage demand data to quantify the platform-specific marginal revenue contribution, how a title drives engagement across the rest of the catalog, or how effective your marketing campaign is.
Demand data can help you understand your current audience, map local whitespace, optimize release strategy and pricing, and discover under-monetized titles. Since demand data powers Parrot Analytics' content valuation system, you can use it to calculate the ROI a specific title could bring to your platform. Demand data can also reveal how your series is performing as an acquisition-driving or churn-reducing title and how it drives subscriptions.
Furthermore, you can use demand data to inform decisions surrounding supply & demand, franchise opportunities, and talent partnerships. For instance, demand data can help you with production, acquisition, and distribution decisions concerning what type(s) of content exhibit opportunity to acquire or produce.
As seen in the analysis of "The Booze, Bets, and Sex That Built America," you can use demand data to gain insights into your content's longevity, momentum, travelability, reach, and franchisability. For example, measuring how well audience demand is maintained over time, as provided by Parrot Analytics' Longevity measure, can help inform the acquisition of catalog content to increase engagement and retain customers. Additionally, you can use the Parrot Pulse tool to get an independent measure of a show's global performance across six dimensions.
Finally, demand data can provide you with insight into your content's performance across various markets globally. For example, analyzing how a show performs in its home market compared to other markets can enable you to make appropriate programming, acquisition, or distribution decisions. In the case of "The Booze, Bets, and Sex That Built America," the demand for the show in Mexico was 131% of its demand in its country of origin, the United States.
In conclusion, utilizing demand data can significantly benefit your decision-making process across various dimensions in the entertainment industry, including content valuation, acquisition decisions, programming, and distribution decisions. With demand data, you can measure and get insights into your content's audience demand, performance, and potential. Late spikes, travelability, reach, longevity, momentum, and franchisability provide benchmark data for content executives to make more informed decisions in the competitive entertainment industry.
The Booze, Bets And Sex That Built America's travelability to Mexico in the last 30 days is 248%, which means that the audience demand for The Booze, Bets And Sex That Built America is 248% of the demand in its country of origin, United States. Click through to another market to discover how well The Booze, Bets And Sex That Built America travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s The Booze, Bets And Sex That Built America is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Booze, Bets And Sex That Built America, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for The Booze, Bets And Sex That Built America in Mexico. We provide our partners with essential television series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.