As a TV executive, demand data can help you make informed decisions on content creation, acquisition, distribution, and programming. Looking at "The Boys" analysis in October 2023 in Mexico as an example, here are some ways demand data can be used:
1. Content valuation: Using demand data, you can calculate the value of a specific title to any platform in any region. "The Boys" has exceptional audience demand in Mexico, ranking at the 99.7th percentile in the crime genre, with a peak rank of #64 during the month. By leveraging this information, you can determine the value of content in Mexico and make data-driven decisions on content valuing.
2. Programming decisions: Demand data provides insights on audience preferences and enables you to make optimal release strategies and pricing decisions. The show's audience demand in Mexico spiked in late October, indicating a potential opportunity to leverage this increased demand to develop marketing campaigns ahead of a new season launch. Knowing that fans of "The Boys" are also fans of "Loki", "The Mandalorian", and other similar shows can also help in programming decisions.
3. Distribution decisions: By examining the top 10 global markets where "The Boys" is most in-demand over the last 30 days, you can make informed distribution decisions based on audience demand. "The Boys" outperforms the demand of the average TV show in each of these markets, with the United States being its number one market globally. Understanding demand for the show in each of the top ten global markets helps you tailor distribution strategies to maximize its reach.
4. Subscriber acquisition and retention: Knowing that the show's demand has been increasing recently and its momentum is exceptional, you can make decisions on content based on its ability to drive subscriber acquisition and retention. By examining the demand data for shows like "The Boys", you can determine which titles should be acquired to increase engagement and retain customers.
5. Franchisability: Leveraging demand data, you can determine the potential spin-off opportunities for a TV series, which can improve its franchisability. "The Boys" has an exceptional franchisability score, indicating that it may have strong spin-off potential and could be used to expand the franchise in different markets.
Overall, demand data can provide TV executives with actionable insights into audience preferences, content valuation, subscriber acquisition and retention, and distribution strategies, which can be used to make more informed content decisions. By leveraging this data, TV executives can improve the overall success of their business strategies.
