As an entertainment executive, there are several decisions you can make by analyzing the demand data of a show like "The Boys." Here are some of the most relevant questions answered through the show's demand analysis:
1. Content Valuation: "The Boys" has an outstanding demand of 8.0 times the average show in Mexico over the last 30 days. Only 2.7% of all TV shows have this level of demand. This exceptional demand can be used to calculate the content valuation of this show, which can help you determine how much to spend on content.
2. Content Acquisition: By analyzing the demand data, you can determine the value of "The Boys" for your platform. This information can help you make an informed decision on whether to acquire the show or not.
3. Programming Decisions: "The Boys" achieved the peak rank of #64 in Mexico, moving up in its rank by 16 spots during October in Mexico. Studying the performance of the show in different markets and comparing its performance with other titles can help you make programming decisions for your platform.
4. Distribution Decisions: With travelability as one of the six dimensions measured by Parrot Pulse, pay attention to the international demand of "The Boys" relative to its home market. The show's travelability is exceptional, which means there is potential to distribute this content globally.
5. Audience Segmentation: Examining the list of shows that fans of "The Boys" also like can help you with audience segmentation. You can use this information to identify affinity groups and customize your marketing campaigns accordingly.
Using the demand data of "The Boys," executives can identify how much a show is worth and how it ranks against other titles available in the market. This information can help them make more informed decisions regarding content valuation, acquisition, programming, distribution, and audience segmentation. By incorporating these insights into their overall strategic planning process, executives can stay ahead of their competition and deliver the most popular and in-demand shows to their audiences.
