Demand data is increasingly becoming an essential tool for entertainment executives in making informed decisions about content acquisition, distribution, and programming. Using a recent analysis of "The Boys" for the month of January 2024 in Mexico as an example, we explore how demand data can be utilized to inform a TV executive's strategy.
Using Parrot Analytics' demand data, we can see that "The Boys" is in high demand in Mexico, with an outstanding 10.3 times the audience demand of the average show in Mexico over the last 30 days. We also see that it has achieved the peak rank of #37 in Mexico, although it dropped 78 positions over the course of January. By examining its global performance across six dimensions using the Parrot Pulse, we can conclude that the show's longevity, momentum, franchisability, and reach are all exceptional. The show's travelability is also found to be exceptional, indicating strong international demand.
Entertainment executives can use demand data to inform content valuation and make data-driven decisions about content acquisition. In this case, TV executives could use demand data to determine the value of "The Boys" to their platform and assess its ROI. They could also use demand data to compare its performance against other titles available on the market and evaluate its potential for franchise development.
Demand data also powers audience insights, allowing executives to make informed programming decisions. Using "The Boys" as an example, executives can examine the show's fans' preferences and align their programming accordingly. The data reveals that other shows that fans of "The Boys" also like are "The Mandalorian," "Loki," "House Of The Dragon," "Obi-wan Kenobi," and several others.
Finally, demand data can also inform distribution decisions, such as selecting which platforms to target for the distribution of a series. By examining the global demand data for "The Boys," executives can conclude that the United States is the show's number one market globally. This insight can inform distribution decisions made around the show.
Overall, the use of demand data is transforming the landscape of strategic decision-making, enabling TV executives to make more informed decisions about content acquisition, distribution, and programming. By leveraging this data, executives can determine how much to spend on content, estimate a title's value, and gain valuable audience insights.
