If you're an entertainment executive looking for data-driven insights to inform your programming and content acquisition decisions, examining demand data for shows like "The Fixies (Fiksiki)" can provide valuable insights to guide your decisions. Let's review how demand data for this show in Mexico during December 2023 illustrates this point:
Content Valuation: By measuring audience demand for a show over time, you can start to understand precisely how much value that content brings to your platform, and how much you should be willing to spend on securing it. For instance, "The Fixies (Fiksiki)" has been performing reasonably well in Mexico, with demand of 4.1 times more than the average title during the last 30 days. You can analyze the ratings of your other content alongside this data, giving you a clear idea of precisely how much more valuable a series like "The Fixies (Fiksiki)" is relative to other content that you carry on your platform.
Supply and demand: You can use demand data to detect what type(s) of content exhibit opportunities for acquisition or production. The decrease in demand in December for "The Fixies (Fiksiki)" in Mexico by 10.1% shows that overall demand for the show may be declining. There is a need to invest in more similar child-friendly content to engage this audience and continue with organic growth to the platform.
Subscriber acquisition and retention: Identifying popular content to keep your existing audience and attract new subscribers simultaneously is crucial. The demand for "The Fixies (Fiksiki)" has been decreasing compared to its demand of 4.4 times the average over the last 90 days. It's necessary to pinpoint precisely what elements of the show attract viewers, which competitors are succeeding in areas your offering lacks and how you can continue to position this show in the market effectively.
Regional insights: Understanding regional demand enables you to determine which demographics of your audience enjoy a particular show, where demand is thriving and where it lacks sufficient engagement. The Parrot Pulse for "The Fixies (Fiksiki)" reveals that the show's demand was 17% of the demand in its country of origin, Russia, during December in Mexico. The data also indicates that the show's franchise or spin-off potential is good, while its reach is okay. Examining "The Fixies' (Fiksiki)" ongoing demand in other markets, as well as markets that are similar to and connected with Mexico, could give producers an idea for how to continue the series.
International expansion: By examining the top 10 global markets like Germany where "The Fixies (Fiksiki)" is most in-demand over the last 30 days, international streaming companies can assess better how a show's international demand compares to its home market. If a show compares favorably or even better than its home market in other markets, it might indicate that there's an opportunity to further monetize the show in these markets or finance further content.
These are just a few examples of how you can use demand data insights for a specific series like "The Fixies (Fiksiki)" to drive platform performance, content decisions, and acquisition deals across multiple genres, creators, and areas of impact. Producers can check the audience demand for their shows and glean insight into the show's potential for future growth, expansion and gains.
