The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive trying to make content acquisition or distribution decisions, understanding audience demand for specific titles can provide valuable insights into the content performance and potential value.
For instance, in the case of "The Fixies (Fiksiki)," we can see that audience demand for the show is good, with 3.7 times the audience demand of the average show in Mexico over the last 30 days. Additionally, the show's demand has been increasing recently, which may indicate a growing interest in the series.
Analyzing the show's demand on a 30-day basis can help you keep up with current popularity trends, whereas a 1-year rolling basis can provide a more long-term view of the show's audience appeal. In this case, while "The Fixies (Fiksiki)" has decreased in popularity over the last 30 days compared to its average demand over the last year, the show is still outperforming the average show in all top 10 global markets where it's most in-demand. This indicates that the show still has a loyal audience in these markets, which might be valuable for content acquisition and distribution purposes.
Understanding audience demand can also help inform content valuation and make more informed decisions on how much to spend on acquiring or producing content. Using a demand-based content valuation system like Parrot Analytics' can reveal how much a specific title is worth for any given platform, in any region, based on demand metrics as well as factors like exclusivity, cannibalization, and the ability of a title to drive subscriptions or mitigate churn.
Finally, knowing which genres and specific titles are resonating most with the current audience and have the potential to attract new subscribers is key when it comes to programming decisions. In the case of "The Fixies (Fiksiki)," it ranks at the 97.7th percentile in the family genre in Mexico, which means it has higher demand than 97.7% of all family titles in the country. Therefore, if you're an entertainment executive looking to expand your family content offering, "The Fixies (Fiksiki)" might be a valuable acquisition or distribution choice.
In conclusion, analyzing audience demand data can provide valuable insights for entertainment executives looking to make more informed content acquisition, distribution, and programming decisions. By understanding the demand of specific titles, you can make better decisions on how to allocate content budgets, target specific platforms, and make strategic content decisions that cater to your audience's preferences.
The Fixies (Fiksiki)'s travelability to Mexico in the last 30 days is 17%, which means that the audience demand for The Fixies (Fiksiki) is 17% of the demand in its country of origin, Russia. Click through to another market to discover how well The Fixies (Fiksiki) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Карусель‘s The Fixies (Fiksiki) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Карусель and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fixies (Fiksiki), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:05 p.m. PST using demand datasets from Parrot Analytics for The Fixies (Fiksiki) in Mexico. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.