The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content acquisition decisions, distribution decisions, and programming decisions. For instance, Parrot Analytics has compiled demand data for "The Fixies (Fiksiki)" for the month of March 2024 in Canada, as follows:
With 3.8 times the audience demand of the average show in Canada over the last 30 days, demand for "The Fixies (Fiksiki)" is good. This data indicates that the show's popularity is increasing in Canada and has been spiking in late March 2024. As an executive, you can consider acquiring, licensing, or producing content in a similar genre to enhance your lineup.
Furthermore, "The Fixies (Fiksiki)" achieved the peak rank of #537 in Canada, moving up in its rank by 1104 spots during March in Canada. You can use this information to identify shows with similar rank trends and make content acquisition decisions based on such insights.
The Parrot Pulse for "The Fixies (Fiksiki)" provides an independent measure of its global performance across six dimensions. For instance, the show has outstanding worldwide audience demand across all platforms, outstanding travelability, and franchisability (spin-off potential). This data means that executives who want to enhance their content lineup can acquire similar content genres or create spin-offs from their existing content.
By comparing the performance of "The Fixies (Fiksiki)" on a 1-year rolling basis to the last 30 days, executives can uncover trends in the show's popularity. The show's average demand on a rolling year basis was 3.2 times the average title, compared to 3.8 times the title average for the last 30 days. This indicates that the show's popularity is increasing, and executives can consider newer or similar content genres that can enjoy such a consistent trend.
Lastly, by examining the top 10 global markets where "The Fixies (Fiksiki)" is most in-demand over the last 30 days, you can identify potential markets to expand your platform's reach. For instance, Russia is "The Fixies (Fiksiki)"'s number one market globally, with outstanding audience demand of 14.9x. Executives can consider licensing, acquiring, producing, or distributing content genres that would be in demand in those markets.
In conclusion, demand data can help make informed content acquisition, distribution, or programming decisions. This data can provide a more in-depth understanding of a show's popularity, its global reach, and how it is holding up compared to other titles. Therefore, executives can use demand data to make wiser content decisions that align with their business objectives.
The Fixies (Fiksiki)'s travelability to Canada in the last 30 days is 15%, which means that the audience demand for The Fixies (Fiksiki) is 15% of the demand in its country of origin, Russia. Click through to another market to discover how well The Fixies (Fiksiki) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Карусель‘s The Fixies (Fiksiki) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Карусель and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fixies (Fiksiki), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:05 p.m. PST using global television demand data from Parrot Analytics for The Fixies (Fiksiki) in Canada. We provide our partners with extensive content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.