The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive evaluating "The Fixies (Fiksiki)" for acquisition, distribution, or programming reasons, demand data can help you make informed content decisions. Here are some questions that demand data can answer and insights to be drawn from the analysis of "The Fixies (Fiksiki)" in February 2024 in Australia:
- Content valuation uses demand data to answer these questions: How much is my series worth, what is the value of a content library to a platform over time, why should my series be considered a strategic asset for a streaming platform, what is the baseline value of a title?
Based on the analysis, "The Fixies (Fiksiki)" ranks at the 96.8th percentile in the family genre and has 2.8 times the audience demand of the average show in Australia over the last 30 days. This indicates that the show offers high value for family audiences and has been quite popular in Australia during that period. However, compared to its demand of 2.9 times the average over the last 90 days, demand for this show has been decreasing recently, which may impact its valuation.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale?
According to the Parrot Pulse, the show has outstanding worldwide audience demand across all platforms, and outperforms the demand of the average TV show in the top 10 global markets. Russia, where "The Fixies (Fiksiki)" originated, is its number one market globally, with outstanding audience demand of 14.7x.
- Demand informs scalable concept testing: Which elements of existing content do fans like the most and how can an upcoming production be optimized for success?
"The Fixies (Fiksiki)" has been on the air for over a decade and has had 5 seasons. By analyzing audience demand across the different seasons, entertainment executives could test which elements of the show are most popular with fans and optimize a new production accordingly.
- Demand helps with decisions concerning supply and demand: What type(s) of content exhibit opportunities to acquire or produce?
As the demand for "The Fixies (Fiksiki)" has been decreasing recently, entertainment executives evaluating this show for acquisition or production may want to consider whether its current performance meets their supply and demand strategy.
- Content valuation leverages Parrot Analytics demand data: Using demand data, how can you calculate the ROI a specific title will bring for any given platform, using demand data how can you assess a TV series' ability to drive subscriptions and mitigate churn?
By analyzing demand trends for "The Fixies (Fiksiki)" over time and across different markets, entertainment executives can assess the show's ability to attract and retain subscribers in different regions and evaluate its potential ROI on their platform. Demand data can also help identify which shows can drive audience engagement, subscriptions, and mitigate churn.
Overall, demand insights from Parrot Analytics can help entertainment executives make data-driven content decisions by revealing the performance of a title in different markets, informing content valuation, and identifying new opportunities for acquisition or production. By combining demand data with other relevant metrics such as production costs, budget, and target audiences, entertainment executives can optimize their content strategies for success.
The Fixies (Fiksiki)'s travelability to Australia in the last 30 days is 9%, which means that the audience demand for The Fixies (Fiksiki) is 9% of the demand in its country of origin, Russia. Click through to another market to discover how well The Fixies (Fiksiki) travels internationally.
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Acquire the best shows from partners such as Карусель to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Fixies (Fiksiki)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Карусель‘s The Fixies (Fiksiki) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Карусель and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fixies (Fiksiki), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:05 p.m. PST using demand data from Parrot Analytics for The Fixies (Fiksiki) in Australia. We provide our partners with smart subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.