Demand data provides numerous insights that can aid executives in making more informed content, acquisition, and distribution decisions. For instance, examining demand data for "The Fixies (Fiksiki)" in Mexico provides insights into the show's performance and popularity. With 3.2 times the audience demand of the average show in Mexico over the past 30 days, demand for "The Fixies (Fiksiki)" is good, indicating its popularity among Mexican audiences.
Besides, we can use demand data to analyze "The Fixies (Fiksiki)"'s family genre performance. It ranks at the 97.5th percentile in the family genre in Mexico, meaning that it has higher demand than 97.5% of all family titles in Mexico. By understanding the show's genre performance, executives can make informed decisions about genre-specific content acquisition.
Moreover, examining the show's peak global demand in various countries can provide insights into its international popularity. For "The Fixies (Fiksiki)," the show's number one market globally is Russia, where it achieved outstanding audience demand of 14.7 times the average. Also, the show is highly popular in Ukraine, Romania, Latvia, Estonia, Lithuania, Germany, Poland, and the United States. By analyzing these markets, executives can tailor distribution strategies to maximize the show's audience engagement.
Demand data can also be used to determine the efficacy of a marketing campaign around a show. For "The Fixies (Fiksiki)," we see that late February 2024 saw a demand spike in Mexico, indicating a potential correlation between the marketing campaign and increased audience demand. Therefore, executives can measure the effectiveness of their marketing campaigns for specific shows by examining demand trends.
Finally, demand data can assist executives with content valuation by providing an understanding of the show's overall value. Parrot Analytics' content valuation system can estimate the dollar value contribution of any title, to any platform, in any region, based on global content demand and supply - this system can help executives estimate the show's overall value. By assessing a TV series' ability to drive subscriptions and mitigate churn using demand data, executives can calculate the ROI a specific title can bring to any platform.
In conclusion, executives can utilize demand data for "The Fixies (Fiksiki)" to analyze the show's performance and popularity, determine efficacy of marketing campaigns, assess genre-specific content acquisition, tailor distribution strategies, as well as content valuation. Demand data offers a powerful tool for executives to make data-driven decisions and maximize their audience engagement.
