The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to determine the value of a series. For example, Parrot Analytics’ content valuation system estimates the dollar value contribution of any title to any platform in any region. Demand data is used to reveal the baseline value of a title and assess its ability to drive subscriptions and mitigate churn. This is exemplified by "The Traitors (US)" analysis below.
The show has 4.6 times the audience demand of the average show in Mexico over the last 30 days, and demand has been increasing recently. This is an excellent result, as only 8.6% of all TV shows have this level of demand. However, demand for the series has decreased in Mexico by 16.6%, indicating that strategic programming decisions need to be made to revitalize interest in the show.
To make informed decisions, executive producers should consider examining the show's performance in other global markets. In this example, "The Traitors (US)" outperformed the demand of the average TV show in all ten of the leading global markets, with the United States being the best-performing market. The show's outstanding demand in all other markets suggests that it has high franchisability potential, but low reach at this time. It may require additional marketing efforts or changes in distribution to boost its global appeal.
Additionally, executives should examine the show's genre, reality, in which it ranks in the 99.2th percentile for Mexico. This means that it has a better demand rating than 99.2% of all reality titles in Mexico. Comparing it to shows like "Survivor," "The Challenge," and "Big Brother (US)," which share similar audience tastes, can help suggest where the show could be positioned differently to target different demographics.
Executives should also examine the performance dip seen in March for this show, suggesting that changes may need to be made to programming or marketing campaigns so that demand in Mexico can maintain the show's momentum. By measuring "The Traitors (US)"'s momentum and longevity, executive producers may gauge whether this dip is a red flag or a blip.
To assess the travelability, reach, longevity, momentum, franchisability, and overall performance of the show, the Parrot Pulse tool can be used. In this case, the show's travelability is good, which indicates that it has high international demand potential. The longevity of the show is not bad, while the momentum of the show is exceptional, signaling it may have an upward potential. If executive producers aim to capitalize on this momentum, they should consider acquiring similar shows and programming strategies that have performed well in the past in Mexico.
Finally, executives should examine the show's average rank and demand peaks, along with their own year-on-year performance, to determine where improvements can be made. This could provide insights into what marketing tactics are and are not working for a particular show.
The Traitors (US)'s travelability to Mexico in the last 30 days is 50%, which means that the audience demand for The Traitors (US) is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Traitors (US) travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Traitors (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Traitors (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Traitors (US), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for The Traitors (US) in Mexico. We provide our partners with smart TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.