The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, it is essential to understand how audience demand data can help you make informed decisions about content, acquisition, distribution, and programming. By looking at the demand data for "The Walking Dead: The Ones Who Live" in Mexico, for the month of March 2024, we can see various insights into how this show is performing in the region.
One of the first things we can see is that "The Walking Dead: The Ones Who Live" has an audience demand that is 8.8 times greater than the average show in Mexico. This data indicates that audience interest in this show is high, which could suggest greater value for this title in the region compared to other titles. Furthermore, the demand for the show has spiked in late March 2024, which could signify an exciting opportunity to capitalize on this trend and continue to build on the momentum.
By comparing this show's performance in Mexico to the global market, we see that the show's travelability is outstanding, indicating its international demand relative to the domestic market, making it a valuable title for global content distribution. The show's longevity and momentum are also both classified as outstanding, indicating that its audience demand has been sustained over time and that it is experiencing a considerable pace of growth in Mexico. Although the show is considered 'okay' for its franchisability, the poor reach metric could indicate a potential opportunity to increase the audience base for the show.
Additionally, we can see what other shows fans of "The Walking Dead: The Ones Who Live" are interested in, which could inform content acquisition and programming decisions. Understanding the similarity between "The Walking Dead: The Ones Who Live" and shows like "Halo" and "Rick And Morty" could help identify potential partners for future projects.
Finally, the valuation of "The Walking Dead: The Ones Who Live" can also be determined using audience demand data. By using Parrot Analytics' content valuation system, an economic valuation system based on global content demand and supply, we can calculate this show's dollar value contribution to any platform in any region. It can help determine how much to spend on a title, how much value a content library holds over time, estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity. Given that "The Walking Dead: The Ones Who Live" is experiencing high demand, it may be considered a strategic asset for a streaming platform; hence they may be willing to pay a premium to acquire it.
In conclusion, using audience demand data, entertainment executives can make more informed decisions about content valuation, acquisition, distribution, and programming. The insights derived from such data can help executives identify opportunities to capitalize on trends, monetize valuable titles, optimize marketing campaigns, retain current subscribers, and attract new subscribers.
The Walking Dead: The Ones Who Live's travelability to Mexico in the last 30 days is 42%, which means that the audience demand for The Walking Dead: The Ones Who Live is 42% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead: The Ones Who Live travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: The Ones Who Live, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for The Walking Dead: The Ones Who Live in Mexico. We provide our partners with comprehensive television workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.