The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for your content is crucial in making informed decisions. By analyzing the demand data of a show like "The World According To Jeff Goldblum," executives can uncover insights that can inform their content, acquisition, distribution, and programming strategies.
Content valuation using demand data can assist in determining how much to spend on content, evaluating the worth of a title, and estimating cannibalization of audiences if a title is available on multiple services. By leveraging Parrot Analytics' content valuation system, executives can calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. For example, by analyzing the demand for "The World According To Jeff Goldblum" in Mexico, one can determine its worth to a streaming platform and assess the show's performance as an acquisition-driving or churn-reducing title.
Demand data also enables entertainment companies to value their IP globally. In the case of "The World According To Jeff Goldblum," executives can use demand data to identify what content is most popular in Mexico or on a global scale. Additionally, by examining the top 10 global markets where the show is most in-demand, executives can identify other regions where the show may have the potential to perform well.
The demand for a show can also inform scalable concept testing and help with decisions concerning supply and demand, as executives can uncover what type(s) of content exhibit the opportunity to acquire or produce. By analyzing the audience demand for "The World According To Jeff Goldblum," executives can gain insights into which elements of the show fans like the most and optimize an upcoming production for success.
Furthermore, demand data can help executives with subscriber acquisition and retention. For example, executives can analyze the demand for shows similar to "The World According To Jeff Goldblum" to determine which titles should be bought to attract new subscribers and which titles should be bought to retain current audiences.
Finally, demand data has the potential to uncover under-monetized titles, inform the platform and network fit, enable competitive benchmarking, and inform pre-release marketing. With "The World According To Jeff Goldblum," executives can leverage demand data to discover new opportunity markets for content distribution or to optimize their marketing campaign ahead of the show's premiere.
Overall, by using demand data, executives can make more informed decisions regarding their content, acquisition, distribution, and programming strategies. Analyzing demand data for a show like "The World According To Jeff Goldblum" reveals valuable insights that can inform strategic business decisions.
The World According To Jeff Goldblum's travelability to Mexico in the last 30 days is 12%, which means that the audience demand for The World According To Jeff Goldblum is 12% of the demand in its country of origin, United States. Click through to another market to discover how well The World According To Jeff Goldblum travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The World According To Jeff Goldblum is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The World According To Jeff Goldblum, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for The World According To Jeff Goldblum in Mexico. We provide our partners with essential television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.