As an executive working at an OTT platform or entertainment company, content valuation is crucial for making informed acquisition and programming decisions. Using demand data analytics provided by Parrot Analytics, you can evaluate and compare titles to determine their worth, and acquire trending shows to improve your platform's performance. Let's examine the case of "Vecinos (MX)" in Mexico for December 2023 to highlight the benefits of analyzing demand data.
Comparing demand for "Vecinos (MX)" against the average show, we find that demand for this show is outstanding, being 15.4 times higher than the average show in Mexico over the last 30 days, and that only 2.7% of all TV shows have this level of demand. The demand for "Vecinos (MX)" has been increasing over the last 90 days as well, with a current spike in late December 2023, giving executives a positive indication of the show's performance.
The Parrot Pulse for "Vecinos (MX)" has confirmed that its global performance across six dimensions is good, indicating that the show is a valuable asset to be considered. The worldwide audience demand is good, the longevity of the show is good, and its momentum is okay. Looking at the show more closely, its travelability and franchisability are poor, while its reach is okay. You can use these metrics to evaluate the potential success of the show outside of its home country, understanding that there is little interest for it.
By examining the top 10 global markets where "Vecinos (MX)" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. Mexico is the largest market for "Vecinos (MX)" as the show achieved an outstanding audience demand of 6.9x. The show's popularity is considerable in other countries as well, indicative of its broad potential appeal.
Demand data can not only assist in content valuation to make informed acquisition decisions, but it can also help with programming decisions by giving you insight into what content resonates with your audience or potential subscribers. For example, by examining the themes and content of "Vecinos (MX)", executives can determine which similar type of shows they should acquire or produce to gain popularity among their audiences.
In conclusion, using demand data to examine the trends and performance of a show like "Vecinos (MX)" over time and across different markets will help executives make more informed decisions regarding acquisition and programming. It highlights the value and potential success of the show in Mexico and globally, providing insights for organizations to invest more in it to improve their platforms' performances.
