For television executives, content valuation is of utmost importance. And demand data can be leveraged to empower executives with key insights to enable data-driven decision-making. Let's examine how demand data for "Vecinos (MX)" can assist executives in making informed decisions.
Firstly, demand data can help TV executives determine the value of a specific TV series. By using demand data to gauge audience interest in a show, executives can estimate the show's worth and make more informed acquisition or distribution decisions. In this case, "Vecinos (MX)"'s demand in Mexico is 16.0 times the market average, indicating high value. Additionally, the show moved up in its rank by two spots during January in Mexico, which signifies that audience demand is increasing. Therefore, TV executives can use this demand data to justify the show's potential commercial value in the Mexican market, and be more confident in targeting audiences interested in comedy's domestic and worldwide markets.
Secondly, demand data can be used to evaluate travelability, i.e. a show's international appeal. This is essential to determine whether the show has potential for global expansion. In this case, for "Vecinos (MX)", its travelability is poor, meaning it is more popular on its home turf. Executives can use this data to identify other markets where they may want to invest more resources or other related content or spin-offs that would attract audiences to other foreign markets from the same region.
Thirdly, momentum is a key factor for any show as it gauges the pace of growth- if the demand for the show is increasing, or declining. In the case of "Vecinos (MX)", momentum is okay, meaning that the pace of growth is steady or neutral. This allows executives to infer that the show is retaining its audience base but not necessarily attracting new viewers. If TV executives make a programming decision to show "Vecinos (MX)" on their platform, they can anticipate that they can retain similar viewership levels as the previous airing platforms.
Lastly, content data can also be used to analyze and make strategic decisions based on geographic markets. Since "Vecinos (MX)" is a Mexican show, we can conclude that its Mexican audience is its main market, where it has an outstanding audience demand of 6.8x, according to Parrot Analytics. Executives of compression services can use this data to make well-informed decisions on how to cater to the Mexican market through acquisitions and licensing. It also facilitates analyzing which genre segments might be the opportunity areas to target Mexican audiences with new original programs that can create an additional source of revenue.
In conclusion, demand data is an essential tool for TV executives who aspire to make informed decisions regarding content valuation, acquisition, distribution, and programming. In the case of "Vecinos (MX)", Parrot Analytics provided key insights that executives can use to evaluate the show's value, momentum, travelability, and geographic market appeal for a possible future expansion. We believe that with the help of demand data, executives can develop well-informed strategies and plan timely business moves.
