The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand and how it relates to content valuation can help make more informed content, acquisition, distribution and programming decisions. By analyzing the demand data for the show "Vigil" in Mexico for the month of March 2024, we can gain insights into how the show is performing.
Firstly, "Vigil" has a demand of 3.1 times the audience demand of the average show in Mexico over the last 30 days, and only 8.6% of all TV shows have this level of demand. We can use demand data to quantify the dollar value contribution of a title, and thereby assist with content valuation and decision-making regarding how much to spend on content acquisition and production.
Furthermore, "Vigil" has been increasing in demand over the last 90 days and has moved up in its rank by 455 spots in Mexico during March. Its audience demand in Mexico has increased by 59.0% in March 2024, indicating that it is currently growing in popularity. Such insights into momentum (the pace of growth) can help executives better understand how a show is performing, and therefore make more informed programming decisions.
Comparing the performance of "Vigil" over the last 30 days to a 1 year rolling basis, we can see that the show's popularity has increased. Despite having an average demand of only 0.9 times the average title on a rolling year basis, its demand increased to 3.1 times the title average for the last 30 days. This indicates that "Vigil" has recently increased in popularity.
Additionally, analyzing the top 10 global markets where "Vigil" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. This can inform distribution and acquisition decisions by identifying new potential market opportunities and globally in demand genres for further investment.
Lastly, examining the show's Parrot Pulse across six dimensions like reach, longevity, franchisability, etc. can provide a comprehensive view into its global performance and help with strategic decision-making about content and investment opportunities.
In conclusion, by utilizing demand data and analytics, TV executives can make more informed decisions regarding content valuation, acquisition, distribution, and programming. The insights derived from understanding audience demand for a show like "Vigil" can assist in identifying potential investments, predicting future success, and guiding IP expansion.
Vigil's travelability to Mexico in the last 30 days is 54%, which means that the audience demand for Vigil is 54% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Vigil travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Vigil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vigil, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Vigil in Mexico. We provide our partners with meaningful television series insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.