The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed content acquisition, distribution, and programming decisions. For example, let's analyze the Mexican telenovela for children, ¡vivan Los Niños!, which aired from July 2002 to March 2003 and has been experiencing a recent uptick in demand.
Firstly, demand data can help in content valuation by revealing the dollar value contribution of any title to any platform in any region. With 4.0 times the audience demand of the average show in Mexico over the last 30 days and above-average longevity, this show holds considerable value in the Mexican market.
Demand data can also inform content acquisition decisions for regional and global expansion. For example, ¡vivan Los Niños! has strong demand in Mexico, where it is the number one market globally, and outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. This information could be valuable for content distributors, particularly those targeting the Latin American market.
Additionally, understanding audience demand can inform programming decisions, including scheduling and release strategy. Demand spiked for this show in Mexico in late March 2024, suggesting that programming or marketing initiatives introduced around that period could have contributed to its increased popularity. Furthermore, examining the show's momentum dimension shows that there is room for improvement in its growth rate, indicating a need for more effective marketing campaigns and/or potential adjustments to the show's content.
Further, analysing the demand data of ¡vivan Los Niños! against audience demographics could provide insight into which age groups or gender the show resonates with, useful for targeting advertising or for cross-promotional activities with similarly popular titles.
Finally, demand data can assist in making informed decisions to retain or acquire subscribers. Knowing which titles are most popular among current subscribers can help to retain those viewers, while identifying titles with high demand can guide decisions on which content to acquire to attract new subscribers.
In conclusion, demand data informs content valuation, acquisition, distribution, and programming decisions. By understanding your audience's preferences and needs, you can make informed decisions that align with their interests. With the help of demand data and analysis tools like those provided by Parrot Analytics, you can make smarter and data-driven entertainment decisions and achieve long-term success in the industry.
This is ¡vivan Los Niños!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well ¡vivan Los Niños! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s ¡vivan Los Niños! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for ¡vivan Los Niños!, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for ¡vivan Los Niños! in Mexico. We provide our partners with valuable TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.