The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make more informed content decisions. Let's take a closer look at how Parrot Analytics' demand data can be used to provide insights into the performance of "Wilfred" in Mexico during March 2024 and how it can be applied to the strategic decision-making process.
Content valuation is a crucial part of the strategic decision-making process. This can be accomplished using demand data to assess the value of a series based on its viewership and popularity. For instance, based on the analysis of "Wilfred," it has been revealed that it has 4.6 times the demand of an average TV show in Mexico over the last 30 days. The show's demand has been increasing recently. Thus, it can be inferred that interest in the show is growing in Mexico. Hence, content valuation can be used to determine the monetary value of the series based on its current level of demand in the given market.
Another crucial application of demand data is to evaluate acquisitions and distribution decisions. The demand for "Wilfred" in Mexico has increased in March by 16.2%. This suggests that the show is performing well in the market. Moreover, by examining the top 10 global markets where "Wilfred" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. "Wilfred" is proving to be more successful than the median title across all global territories. This information can assist in weighing whether to invest in the show or not.
The information gathered through demand data can also help in programming decisions. By comparing the performance of "Wilfred" over the last 30 days vs. the last one year, it can be observed that the show's demand has increased recently. This implies that a strategic programming decision could be to schedule the show at a more desirable time that maximizes potential reach. It can also aid in determining whether to promote the show through its existing efforts or carry out a more targeted campaign.
Moreover, demand data can help to optimize TPR(territory pre-release) marketing and launch strategies. According to the analysis, demand for the show spiked in early March 2024 in Mexico. Pre-release demand increases in a territory indicate high local awareness of a show. By optimizing its pre-release strategy for such areas, a platform is likely to have an increased chance of maximizing success.
In conclusion, demand data is a valuable tool for entertainment executives to make more informed decisions. With the application of demand data to the analysis of "Wilfred" in Mexico during March 2024, we can see that it can be used to help determine content valuation for existing shows, assess acquisitions & distribution decisions, optimize programming choices, and make more effective launch strategies. By utilizing demand data, executives can make strategic decisions that will lead to more successful outcomes in the highly competitive entertainment industry.
Wilfred's travelability to Mexico in the last 30 days is 100%, which means that the audience demand for Wilfred is 100% of the demand in its country of origin, United States. Click through to another market to discover how well Wilfred travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Wilfred is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wilfred, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Wilfred in Mexico. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.