The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, this demand data on "Sa Re Ga Ma Pa L'il Champs" that aired from 2006 to 2017 can be used to make more informed content acquisition, distribution, or programming decisions. Below are some of the ways the demand data can be applied:
Content valuation: The Parrot Analytics content valuation system can help to determine how much to spend on content, and it reveals the dollar value contribution of any title to any platform in any region. The demand data on "Sa Re Ga Ma Pa L'il Champs" shows that its demand is outstanding in Malaysia, which means it is a popular show with high viewing potential. The data can assist in calculating the ROI that a specific title will bring for any given platform and in assessing the show's ability to drive subscriptions and mitigate churn.
Optimal programming: The high demand for "Sa Re Ga Ma Pa L'il Champs" in Malaysia indicates that it is a show that Malaysians enjoy watching. As such, it can be programmed at peak times to maximize engagement and retention of subscribers in that market. This can assist in subscriber retention since the show is currently scoring attention.
Global appeal: Demand data on "Sa Re Ga Ma Pa L'il Champs" in India shows that it is an outstanding show there, and the demand in Malaysia is at 58% of the demand in India. This indicates that this show has global appeal and could be suitable for acquisition by OTT or SVOD platforms looking to expand globally.
Franchisability: The demand data shows that "Sa Re Ga Ma Pa L'il Champs" has good franchisability (spin-off potential). If the show has performers or judges who stand out, they could be leveraged as a brand to create spin-offs or franchises which can help generate revenue and attract more viewers to the platform.
Linear network performance: The demand data in Malaysia shows that "Sa Re Ga Ma Pa L'il Champs" has increased by 4.1% in audience demand during October, which means that it is engaging more viewers in that market. The data can help linear networks to determine which shows to air in such markets to maximize their peak viewership.
In conclusion, the demand data in conjunction with the pulse provided by Parrot Analytics offers executives working in various sectors of the entertainment industry insight into what is popular, what is not, which market to go for the acquisition of content, how well series hold, which genre loyalists to aim at, setting pricing strategy, reach insights and gives a boost to identification of under-monetized content and potential new markets among other advantages.
Sa Re Ga Ma Pa L'il Champs's travelability to Malaysia in the last 30 days is 79%, which means that the audience demand for Sa Re Ga Ma Pa L'il Champs is 79% of the demand in its country of origin, India. Click through to another market to discover how well Sa Re Ga Ma Pa L'il Champs travels internationally.
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Acquire the best shows from partners such as Zee TV to fortify your competitive position in Malaysia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sa Re Ga Ma Pa L'il Champs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Zee TV by incorporating country-specific trend and market demand factors for all markets including Malaysia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Zee TV‘s Sa Re Ga Ma Pa L'il Champs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Malaysia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sa Re Ga Ma Pa L'il Champs, for example, can be assessed for a market e.g. Malaysia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Sa Re Ga Ma Pa L'il Champs in Malaysia. We provide our partners with valuable television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.