The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, the analysis of "De Wereld Draait Door" underlines the importance of audience demand in strategic decision-making processes. In this case, the show has outstanding audience demand in the Netherlands, which indicates that it could be a valuable addition to an OTT platform or a linear network serving the same market. Therefore, acquisition decisions should be influenced by audience demand.
Moreover, content valuation can be applied for individual shows, and content libraries which help you to determine the dollar value contribution of any title, to any platform, in any region. Parrot Analytics content valuation system is powered by global content demand and supply, and it can provide you with a clear understanding of how much to spend on content acquisition or production. Specifically, the audience demand data reveals the content’s worthiness and potential on different platforms and markets, as well as the value of exclusivity.
The analysis further illustrates how demand data offers insights on content performance relative to other titles in the same genre, as well as the show's performance over time, travelability, momentum, franchisability, and reach. Therefore, programming decisions can be made based on the performance of similar titles that might appeal to the same target audience.
When it comes to distribution decisions, demand data provides information on which platforms will ideally fit for distributing content to a particular demographic audience. The analysis shows that the show's most in-demand market in the past 30 days was the Netherlands, followed by Belgium, and this information could help TV executives in content distribution decisions.
Finally, the show's metadata reveals that the airing of "De Wereld Draait Door" ended in 2020, with 15 seasons and 2428 episodes. This underlines the importance of longevity, which measures how well audience demand is maintained over time. Therefore, TV executives can make decisions on programming, acquisition, production, or content distribution based on audience demand that is maintained over a long period across different markets, as well as the demand spikes that could be capitalized on for strategic marketing and distribution of future content.
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Acquire the best shows from partners such as NPO 3 to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. De Wereld Draait Door), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as De Wereld Draait Door, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NPO 3‘s De Wereld Draait Door is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NPO 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for De Wereld Draait Door, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for De Wereld Draait Door in Netherlands. We provide our partners with far-reaching SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.