The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The outstanding demand for "The Changeling" in the Netherlands over the last 30 days has made it one of the most popular TV shows in the country, with 10.3 times the audience demand of the average show. This information is valuable for executives in entertainment companies, as it can help them make more informed acquisition and programming decisions.
For instance, TV series financing companies can use demand data to determine the value of a particular show and make informed investment decisions. In this case, given the high demand for "The Changeling" in the Netherlands and several other global markets, a TV series financing company may consider investing in the show to obtain a stake in its potential success.
At the same time, distribution companies could use the demand data to optimize the release strategy and pricing for "The Changeling" in the Netherlands, based on audience demand trends. Similarly, television networks can use demand data to make informed decisions about programming, such as choosing "The Changeling" to fill timeslots that could drive subscriptions and reduce churn.
Content distributors and pay-TV networks can use demand data to find untapped markets for their content distribution, and international production companies can use the data to create more travelable content by understanding and targeting a global audience.
OTI and SVOD platform executives can use demand data to determine the value of a content library over time, while talent agencies can use it to match their talent with successful TV productions and franchises. Finally, studios and production companies can use demand data to help develop new TV production concepts based on audience tastes and preferences.
Overall, demand data is vital in the entertainment industry to make more informed decisions. With the help of Parrot Analytics' tools, companies can access valuable insights on the popularity of TV content in regional and international markets, as well as gain a better understanding of their audiences and competitor analysis.
The Changeling's travelability to Netherlands in the last 30 days is 49%, which means that the audience demand for The Changeling is 49% of the demand in its country of origin, United States. Click through to another market to discover how well The Changeling travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Changeling is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Changeling, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for The Changeling in Netherlands. We provide our partners with deep media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.