As an entertainment executive, you're constantly faced with strategic decisions that could significantly impact the success of your platform or content. Fortunately, demand data can provide you with insightful information to make better-informed decisions. Let's examine how we can use the demand data for "American Horror Story" in New Zealand to help you make more informed content decisions.
First, demand data enables content valuation by providing a dollar value contribution to the platform, which is useful for assessing how much to spend on a title or an entire content library. Given that "American Horror Story" has 14.1 times the audience demand of the average show in New Zealand over the last 30 days, it is contributing an exceptional amount of value to its platform. By having access to this kind of information, you can make a better-informed decision on how much to pay for a content piece, whether it's a TV show, movie or more.
In addition to content valuation, demand data also plays a critical role in programming decisions. For instance, if you're deciding between two shows to acquire, demand data can assist in the selection process. With "American Horror Story", we know that it ranks at the 100.0th percentile in the drama genre in New Zealand over the last 30 days. This means that the show has higher demand than 100.0% of all drama titles in New Zealand. Additionally, we know that at its peak, it achieved 18.8 times the demand of the average show in the last 30 days. These insights are crucial to an executive looking for the right content. By examining the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, we can conclude that the show outperforms the average TV show demand in every market. Given this information, you can confidently say that "American Horror Story" is the right acquisition for your platform.
Moreover, demand data can play a vital role in distribution decisions. The travelability factor provided by Parrot Analytics for "American Horror Story" shows that the show's international demand is exceptional relative to its home market. With the show's exceptional demand in New Zealand, it can be a no-brainer to expand distribution to other markets, knowing that options exist within the available parameters of international distribution.
Apart from the above three utilization options of the data, one can also use demand data to answer a host of other important questions. For instance, which content is most popular in different markets and demographics? Which content exhibits the most opportunity to acquire or produce? How effective was my marketing campaign around the show, and how does my show's pre or post-premiere compare with other shows? Such information can give you a competitive edge and help you make informed decisions.
In conclusion, as an executive in the entertainment industry, you should turn to demand data as it provides valuable insights that help solve critical business issues. Using our analysis of "American Horror Story" in New Zealand, you can see how easy it can be to gain an understanding of how in-demand a show is, and use such insights to bolster your platform. Access to demand data provides an objective measure of success and the required information to fuel better-informed content, acquisition, or distribution decisions.
