Are you an entertainment executive looking to make more informed content decisions? Are you considering acquiring, distributing or programming TV shows for your platform? By accessing demand data, you can take a data-driven approach to make smarter decisions.
Let's take the example of "American Horror Story," a TV series that aired from 2011 to 2024. In New Zealand, "American Horror Story" achieved 8.2 times the audience demand of the average TV show over the last 30 days, indicating its popularity. Demand data can be used to explore various strategic decisions related to a TV show. Here are some of the questions that executives may need to consider to make sound decisions:
- Content valuation: "American Horror Story" provides excellent potential for content valuation, indicating it is a valuable asset to any platform. Parrot Analytics' content valuation system can help to quantify the value of this content library to direct platform subscriptions and improve retention, enabling platforms to make more informed decisions when making acquisition or programming decisions. Looking at the baseline value of the title can help to evaluate how much it is worth and how it will contribute to the platform's revenue.
- Subscriber acquisition strategies: By using demand data, executives can identify which titles could attract new subscribers to their platform. For example, this can be done by comparing the audience demand for a TV show with the platform's current viewership. Since demand has increased by 96.0% in September 2023, it could be a good idea to acquire the show for platforms hoping to win new subscribers.
- Regional appeal: "American Horror Story" has exceptional demand in Australia, Brazil, Canada, China, France, Germany, Russia, the United Kingdom, and the United States, indicating this series is a global success. Understanding where a show has regional appeal can help to identify the areas where it would have maximum engagement and can inform distribution decisions.
- Content strategy: Demand data enables executives to optimize the release strategy by combining data about global trends, audience behavior, and sentiment. For example, using data can help to identify the optimal day and time slot to release a new season of a show. Since demand spiked in late September 2023 in New Zealand, executives can explore if they need to have a new strategy for release to maximise such peaks in any future season.
- Monetization opportunities: Franchise potential is an important metric to consider and can be evaluated in terms of franchisability. This show has exceptional potential, and spin-offs or merchandise could be considered to further shift into lucrative revenue streams in the future.
In conclusion, content valuation using demand data can support executives with informed content decisions. Demand insights can inform acquisition, programming, and release strategies, as well as monetization opportunities for popular titles like "American Horror Story." Using demand data, executives can gain an in-depth understanding of a title's global demand, regional appeal, and audience preferences and take a data-driven approach to make informed decisions, including content valuation.
