The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making well-informed decisions about content, acquisition, distribution, and programming is vital for success. In this regard, entertainment professionals can leverage demand data provided by industry analytics firm, Parrot Analytics, to make informed decisions. Using the popular TV series, "Gen V," as a case study, we illustrate how decision-makers can analyze demand data to make critical decisions.
Content Valuation: Demand data provides insight into how valuable a particular piece of content is, and this can help with content valuation decisions. Audience demand for "Gen V" is exceptional in New Zealand, with 24.7 times the audience demand of the average show in New Zealand over the last 30 days. It is worthwhile to invest more in popular content such as "Gen V," which has exceptionally high demand than the average in its genre.
Programming Decisions: Understanding audience tastes is critical when making programming decisions. Demand data provides crucial insights into what audiences respond to, which programs work, and the genres that are most popular in the market. Entertainment professionals can draw insights on the type of audience that loves "Gen V" and learn what type of programming to create to do better in the market.
Distribution Decisions: Demand data equips entertainment professionals with insights on how to distribute content in the most effective way possible. With travelability insight, Parrot Analytics revealed that "Gen V" has fantastic travelability, indicating it may well perform well internationally. The audience demand for "Gen V" in New Zealand was 65% of the demand in its country of origin, the United States. This data indicates that targeting international markets with "Gen V" could lead to successful distribution outcomes.
Acquisition Decisions: Demand data can help decision-makers determine the value of acquiring a particular piece of content. When deciding which titles to acquire, it's essential to understand audience demand and the potential impact of a show on the platform's ecosystem. The Parrot Pulse for "Gen V" shows that it has exceptional momentum and longevity, indicating that it could potentially drive subscriptions and mitigate churn.
Marketing Campaign Optimization: With insights from the demand data of a show like "Gen V," entertainment professionals can optimize their pre-release marketing campaigns. Understanding the show's popularity in different markets enables decision-makers to tailor their campaigns based on local preferences and optimize the content in preparation for premiere. By doing this, executives not only increase the audience but also enable the content to become part of the broader cultural zeitgeist.
In conclusion, by leveraging demand data provided by Parrot Analytics using Gen V as a case study, entertainment executives, from agencies, studios to networks, can make well-informed decisions when it comes to distribution, programming, acquisition, and content valuation. By understanding audience preferences, entertainment professionals can leverage the insights to create content that resonates with the audiences, retaining potential and current subscribers, and eventually leading to higher engagement overall.
Gen V's travelability to New Zealand in the last 30 days is 66%, which means that the audience demand for Gen V is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Gen V travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gen V), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gen V, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Gen V is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gen V, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Gen V in New Zealand. We provide our partners with extensive television industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.