The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are countless decisions to be made regarding content, acquisition, distribution, and programming. Demand data can help you make more informed decisions. Parrot Analytics uses demand data to analyze how much value a title contributes to a platform, among other things. In this article, we will examine the demand data for the TV series "Linlang" in the Philippines, and how it can help in making more informed content decisions.
The demand for "Linlang" is exceptional, with 16.4 times more audience demand than the average show in the Philippines over the last 30 days. Compared to its demand over the last 90 days, "Linlang's" demand has increased recently. It ranked at #3 in the Philippines, moving up by 341 spots during October 2023 in the Philippines.
Demand data can be useful for content valuation, which helps determine how much a TV show is worth. By using demand data to calculate the dollar value contribution of any title to a platform, the economic valuation system reveals the value of the content to any platform in any region. Demand data helps to answer questions such as how much a show is worth or how much of the show's value is driven by demand for one of its stars. Thus, the demand data helps in content valuation by providing insights into the value of a title as well as the ROI it can bring to a platform.
The Parrot Pulse for "Linlang" provides an independent measure of its global performance across six dimensions. The worldwide audience demand across all platforms is good, whilst its travelability is okay. Travelability measures a show's international demand relative to its home market. The third dimension is longevity, which measures how well audience demand is maintained over time. Additionally, momentum measures the pace of growth, whilst franchisability measures the spin-off potential, and reach quantifies the audience expressing demand for a show. Through this, executives can observe the performance of the TV show globally and determine where to focus or where to improve.
By examining the top 10 global markets where "Linlang" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. The Philippines is "Linlang's" number one market, where it achieved an outstanding audience demand of 2.7x. As an executive, you can use demand data to identify which markets the show is highly demanded in and distribute the show accordingly.
Furthermore, executives can use demand data in programming decisions, for example, determining which titles should be acquired based on audience preferences. For instance, shows that are liked by fans of "Linlang" can be acquired, as they could prove popular among the Philippines audience. Additionally, by figuring out what types of content exhibit opportunities to acquire or produce, executives can make more informed decisions regarding new content to be produced or acquired.
In conclusion, executives can leverage demand data to make informed decisions, including content valuation, acquisition, distribution, and programming. In the case of "Linlang," audience demand data can be used to determine where the show is most in-demand, assess its content valuation, evaluate the performance in global markets, and observe which titles are liked by its fans. Demand data can provide insights into a TV show's standing in the market and its potential.
This is Linlang's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Linlang travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Philippines as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Philippines. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Linlang.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as Philippines to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Linlang from partners like Amazon Prime Video.
Studios in Philippines are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. ) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Linlang? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Philippines, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Philippines. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Linlang. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Linlang), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Philippines. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Linlang, including those that have not even been released. Appeal to your target markets, including Philippines, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Linlang is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Linlang, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:05 p.m. PST using demand content analytics from Parrot Analytics for Linlang in Philippines. We provide our partners with essential entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.