The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data is key to making informed content, acquisition, distribution, and programming decisions. Let's take a closer look at "Pira-Pirasong Paraiso" to explore how demand data can be used.
Content Valuation:
One of the most important uses of demand data is content valuation. Parrot Analytics' content valuation system uses demand data to determine a show's worth and how it contributes to a platform's revenue. With "Pira-Pirasong Paraiso" having 11.3 times the audience demand of the average show in the Philippines in the last 30 days, we can see that it has outstanding demand, and may have a high value in that market.
Programming Decisions:
Demand data can also inform programming decisions by helping executives understand what content is most popular in a particular region. As "Pira-Pirasong Paraiso" has higher demand than 99.8% of all drama titles in the Philippines, it's clear that this type of show is resonating with the audience in that region. With demand for the show increasing by 30.0% in October 2023, distributors and program managers may want to consider this show as part of their content line up.
Acquisition Decisions:
Demand data can also help executives make informed acquisition decisions. If considering acquiring "Pira-Pirasong Paraiso" for distribution, the show's strong demand in the Philippines can be taken into account. Furthermore, examining the top 10 global markets where the show is most in-demand over the last 30 days, allows decision makers to gauge how well this show is performing relative to others in each market.
Distribution Decisions:
In regards to distribution, demand data can help determine which platforms a show should be made available on. For example, "Pira-Pirasong Paraiso" has good demand in markets like the United States and Canada. This data could inform how producers distribute the show to these markets.
In summary, demand data offers a wealth of insights to help entertainment executives make more informed decisions around content valuation, programming, acquisition, and distribution. With "Pira-Pirasong Paraiso" having outstanding demand in the Philippines and strong demand in other key global markets, it's clear that it would be a strong contender for any platform or distributor looking to expand their content offerings.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Philippines as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. TV 5, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Philippines. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Pira-Pirasong Paraiso.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Philippines to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Pira-Pirasong Paraiso from partners like TV 5.
Studios in Philippines are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Pira-Pirasong Paraiso? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Philippines, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV 5 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Philippines. Contact us now to leverage a return-focused selection criteria for title acquisition from TV 5 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Pira-Pirasong Paraiso. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV 5 to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pira-Pirasong Paraiso), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV 5 by incorporating country-specific trend and market demand factors for all markets including Philippines. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pira-Pirasong Paraiso, including those that have not even been released. Appeal to your target markets, including Philippines, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV 5‘s Pira-Pirasong Paraiso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pira-Pirasong Paraiso, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Pira-Pirasong Paraiso in Philippines. We provide our partners with deep OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.