The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data is a crucial tool in making informed decisions. This is exemplified by examining the demand data of "Star Trek: Strange New Worlds" in the Philippines during October 2023. By analyzing data regarding audience demand, you can extract valuable insights that can help with content valuation, acquisition, distribution, and programming decisions.
For content valuation, demand data for "Star Trek: Strange New Worlds" in the Philippines is astounding, achieving a demand of 9.7 times the average for all TV shows over the last 30 days. This highlights the high level of interest in the show, which can translate to a higher value of the content. Furthermore, assessing the ranking of the show (#68 in the Philippines) and comparing it to other shows can help in determining the position of the show within the industry.
Acquisition decisions can similarly be made using demand data that relates to travelability, which quantifies a show's international demand relative to its home market. For "Star Trek: Strange New Worlds," the travelability is exceptional, showing a global performance across six dimensions. It is essential to investigate the performance of the show within the target country and how it corresponds to the home market.
Distribution and programming decisions can also be based on demand data. Examining the demand data for "Star Trek: Strange New Worlds" in the Philippines compared to its genre can show where the show has a higher demand, enabling better allocation of budget for marketing and distribution. Furthermore, exploring the performances of similar shows, such as "Star Trek: Lower Decks," can lead to insights into how the show would fit within the broader catalogue of the platform.
Finally, demand data can also provide information about audience trends and help with programming decisions. By examining the top 10 global markets where "Star Trek: Strange New Worlds" is most in-demand over the last 30 days, we can see how the show performs compared to other countries. This allows for a better understanding of potential audiences and how to market the show globally. Additionally, looking at the other shows that fans of "Star Trek: Strange New Worlds" enjoy can lead to insights into the audience preferences, which can guide programming decisions.
To sum up, demand data can inform content valuation, acquisition, distribution, programming decisions, and provide insights regarding audience trends. Analyzing the case of "Star Trek: Strange New Worlds" in the Philippines, we can see how crucial it is to gather and assess demand data to make informed decisions in the entertainment industry.
Star Trek: Strange New Worlds's travelability to Philippines in the last 30 days is 46%, which means that the audience demand for Star Trek: Strange New Worlds is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Strange New Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Strange New Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Strange New Worlds, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Star Trek: Strange New Worlds in Philippines. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.