The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an executive working in the entertainment industry, using demand data can deepen your understanding of your audience and help you make more informed decisions. Analyzing "Masha's Tales" in Poland during October 2023 can provide actionable insights for content, acquisition, distribution and programming decisions.
Content Valuation embraces the approach that using Demand Data can assign an economic value to one title through the quantification of its demand with metrics like Demand Expressions. Parrot Analytics' content valuation can provide specific and unique insights into how a title contributes to the overall value of a platform or library to target investment decisions better. Applying the same economic valuation system, you can calculate the Return on Investment (ROI) for any given platform that leads to a better assessment of a TV series to grow subscriptions and decrease churn.
If you're trying to decide which type of content to produce or acquire, modeling the relationship between Demand and Development resurfaces pockets of opportunities. Top genres in demand in the Polish market can guide production genres that people are most interested in consuming for opportunity markets. Demand data uncovers undervalued titles in the market, even mapping areas that have not been extensively explored in local markets, which could point to areas that require more targeted investment, further opening up avenues for future local investment.
In using demand data, suitable release strategies can be formulated to optimize your content's reach, aligning with customer behavior to better capitalize on the moments where the audience's appetite for specific content and moments where attention spans and availability are focused. Long-term planning for series development can also use Demand Data to determine whether content would generate sustained engagement, as demonstrated by "Masha's Tales," shown to hold lasting relevance in Poland.
As an executive in the entertainment industry, benchmarking against other titles and understanding competitive landscapes can be informative. While relying on traditional ratings has its limitations, basing decisions on demand data can provide a more comprehensive and global view of comparative performance against other titles or streaming services.
Ultimately, using insights from demand data, executives can drive decisions to increase subscribers, boost retention, and optimize revenue. Strategies may include developing benchmark suggestions, like making titles that appeal to a broader audience or releasing strategically in different markets to spark word of mouth. Understanding which shows subscribers currently like and what they are expected to enjoy will not only benefit any platform but also informs decisions to scale successfully.
Masha's Tales's travelability to Poland in the last 30 days is 78%, which means that the audience demand for Masha's Tales is 78% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha's Tales travels internationally.
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Capture more value from content opportunities in Poland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Russia-1, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Poland. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Masha's Tales.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Poland to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Masha's Tales from partners like Russia-1.
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Are you seeking distribution for Masha's Tales? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Poland, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Russia-1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Poland. Contact us now to leverage a return-focused selection criteria for title acquisition from Russia-1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Masha's Tales. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Russia-1 to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masha's Tales), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Russia-1 by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Masha's Tales, including those that have not even been released. Appeal to your target markets, including Poland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha's Tales is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha's Tales, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Masha's Tales in Poland. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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