The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed decisions, whether it be content, acquisition, distribution, or programming decisions. One way to gain insights and direction is through demand data analysis.
Let's take the TV series "The Walking Dead: Daryl Dixon" as an example. The show generated 15.4 times the audience demand of the average show in Poland in the last 30 days, indicating outstanding demand. Such information helps content valuations and reveals the dollar value contribution of any title to any platform in any region.
Furthermore, with "The Walking Dead: Daryl Dixon" increasing in demand in Poland, executives may consider investing more in promoting the show and exploring spin-off business opportunities.
Additionally, executives can utilize the information that the show had peak demand in the horror genre and outperformed 99.9% of all horror titles in Poland. Comparing this to the show's engagement metrics in other regions, executives can identify the regions where the show is gaining popularity, like in Hungary, Bulgaria, Australia, and others, as it can help in decision-making around potential distribution deals.
In addition, by identifying other shows that viewers of "The Walking Dead: Daryl Dixon" are interested in, such as "Fear The Walking Dead" and "Ahsoka", executives can use this information to make informed decisions on the acquisition of other titles and production of future, similar content.
Using data-driven insights into the performance of "The Walking Dead: Daryl Dixon" in different global markets, executives can make better-informed strategies to grow their audiences. For example, the show's outstanding audience demand in the United States, its number one market, provides benchmarking potential for the content recorded in other markets, while executives could consider better localization strategies for markets where audience demand is growing, such as Russia.
Overall, demand data can answer a variety of questions ranging from valuing a content library, franchise potential, taste clusters, and even travelability, indicating how well a show performs in international markets compared to its home market. TV executives can leverage these insights to make informed strategic decisions around content valuation, acquisition, or distribution.
The Walking Dead: Daryl Dixon's travelability to Poland in the last 30 days is 62%, which means that the audience demand for The Walking Dead: Daryl Dixon is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead: Daryl Dixon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead: Daryl Dixon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: Daryl Dixon, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for The Walking Dead: Daryl Dixon in Poland. We provide our partners with essential TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.