The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions, and one way to do this is by leveraging demand data. Let's take a closer look at how the demand data for "Balanço Geral" in Portugal can help you make more informed decisions.
Firstly, let's talk about content valuation. Using demand data, you can calculate the value that a specific title, like "Balanço Geral," brings to any given platform. We can see that compared to the average show in Portugal over the last 30 days, "Balanço Geral" has an outstanding demand, with 9.1 times the audience demand of the average show. By exposing the dollar value contribution of any title to any platform in any region, you can make better decisions on how much to spend on content and which titles to consider as strategic assets. Additionally, demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, demand enables you to map local whitespaces, such as what are the most popular genres in your local market. Looking at the demand for "Balanço Geral" in Portugal compared to the global audience demand across all platforms, on a percentile rank, we can see that this show ranks at the 99.0th percentile in the news genre in Portugal. This means that "Balanço Geral" has higher demand than 99.0% of all news titles in Portugal. This information suggests that the audience in Portugal has a high interest in news content, which can inform your content decisions when considering which genres to focus on.
Thirdly, you can use demand data to inform your programming and acquisition decisions. By comparing the demand for "Balanço Geral" to other titles in the market, you can conduct competitive benchmarking to see how this show compares to other titles available on the market. Additionally, you can use demand data to help with decisions concerning supply and demand. By analyzing demand data, you can identify what type(s) of content exhibit opportunities to acquire or produce, and what content should be developed to support global SVOD expansion.
Finally, demand data can inform your distribution decisions. Looking at the top 10 global markets where "Balanço Geral" is most in-demand over the last 30 days, we can see that this show outperforms the demand of the average TV show in each of these markets. Brazil, the show's country of origin, and Portugal have outstanding demand for the show. Understanding where in the world your content is in demand can help you determine which platforms to target for distribution.
In conclusion, leveraging demand data is a powerful tool for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. By using demand data to inform your strategic decision-making process, you can better value your content, understand your audience, and ultimately connect with viewers in a more meaningful way.
Balanço Geral's travelability to Portugal in the last 30 days is 14%, which means that the audience demand for Balanço Geral is 14% of the demand in its country of origin, Brazil. Click through to another market to discover how well Balanço Geral travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Portugal as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. RecordTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Portugal. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Balanço Geral.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as Portugal to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Balanço Geral from partners like RecordTV.
Studios in Portugal are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Balanço Geral? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Portugal, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as RecordTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Portugal. Contact us now to leverage a return-focused selection criteria for title acquisition from RecordTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Balanço Geral. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as RecordTV to fortify your competitive position in Portugal. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Balanço Geral), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RecordTV by incorporating country-specific trend and market demand factors for all markets including Portugal. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Balanço Geral, including those that have not even been released. Appeal to your target markets, including Portugal, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Balanço Geral is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Balanço Geral, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Balanço Geral in Portugal. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.