The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives in Russia, "Bednyye Abramovichi" is a standout show in terms of demand. Valued at 16.8 times the average show in Russia in the last 30 days, this TV series is outstanding, and only 2.7% of all TV shows have this level of demand. By providing audience demand data, Parrot Analytics can help television executives make more informed decisions regarding content acquisition, distribution, and programming.
Demand data can also help answer critical questions regarding content valuation, such as assessing the value of a title, evaluating the potential of a show to drive subscriptions, and identifying the ability of a series to retain audiences.
The demand for "Bednyye Abramovichi" in Russia spiked in late October 2023, indicating that executives should consider this show for future acquisition and distribution opportunities.
Notably, "Bednyye Abramovichi" achieved the peak rank of #58 in Russia, and its demand has been increasing over the past 90 days, indicating that this TV series is becoming more popular. Additionally, the audience demand for the show has increased in Russia by 4.9% in October.
By examining the top 10 global markets where "Bednyye Abramovichi" is most in-demand, executives can identify which markets the show is performing well and make decisions regarding future content distribution. Additionally, the Parrot Pulse for "Bednyye Abramovichi" provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability and reach.
Content executives can use demand data to optimize their marketing campaigns, pre-release marketing, and pricing strategies. Additionally, demand data can be used to identify new opportunity markets for content distribution and find under-monetized titles.
Finally, demand data powers affinity analysis, quantifies taste clusters, and even helps with decisions concerning supply and demand. By utilizing demand data, television executives can optimize their content offerings and maximize audience engagement and retention.
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Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. START, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Bednyye Abramovichi (Бедные Абрамовичи) from partners like START.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. ) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
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Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from START by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Bednyye Abramovichi (Бедные Абрамовичи). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as START to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bednyye Abramovichi (Бедные Абрамовичи)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as START by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bednyye Abramovichi (Бедные Абрамовичи), including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular START‘s Bednyye Abramovichi (Бедные Абрамовичи) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for START and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bednyye Abramovichi (Бедные Абрамовичи), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Bednyye Abramovichi (Бедные Абрамовичи) in Russia. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.