The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, then analysing demand data for your TV show can help you make better decisions related to programming, content valuation, distribution, and acquisition. For instance, let's consider the case of "Без Правил", a popular TV show in Russia. The following are some of the key insights that we can gather from the demand data of the show:
1. Content Valuation: The demand data can help in content valuation by revealing the dollar value contribution of the show to any platform in any region. The high demand for "Без Правил" in Russia suggests that the show is a valuable asset for TV networks and streaming platforms in this region. Moreover, the increasing demand for the show over the last 30 days indicates that the show's popularity is on the rise and its value is likely to continue increasing in the future.
2. Programming: The demand data of "Без Правил" can help in programming decisions. For instance, the show's drop in rank during October indicates that the show may not be as engaging as before, and the TV network or streaming platform may want to consider adjusting the programming schedule to maintain the audience's interest. Additionally, the information about the shows that fans of "Без Правил" also like can be useful in programming decisions, such as selecting similar shows to add to the network's or platform's programming lineup.
3. Acquisition: The information about the top 10 global markets where "Без Правил" is most in-demand can be critical for acquisition decisions. For example, learning that Russia is "Без Правил"'s number one market globally can help acquisition executives narrow down their search parameters for new shows to acquire or produce. Additionally, understanding how the show's demand varies across different markets can help the acquisition executives make informed decisions about the distribution rights and pricing.
4. Distribution: The demand data can also help with distribution decisions. For instance, the poor travelability of "Без Правил" indicates that the show may not perform as well in international markets as it does in Russia. Therefore, the TV network or streaming platform may want to consider limiting the show's availability in international markets or developing region-specific distribution strategies to maximize the show's potential.
5. Marketing: The demand data can reveal the effectiveness of marketing campaigns both pre and post-premiere. The moderate momentum for "Без Правил" indicates that the marketing campaign is okay, and the TV network or streaming platform may want to consider investing more in marketing strategies to strengthen demand and increase popularity.
In conclusion, demand data can be a powerful tool for entertainment executives seeking to make informed content decisions related to programming, content valuation, acquisition, distribution, and marketing. Analyzing demand data for a TV show like "Без Правил" can yield valuable insights and help in making optimal decisions that align with the entertainment company's goals and strategic objectives.
This is Без Правил's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Без Правил travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for premier and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Без Правил, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Без Правил in Russia. We provide our partners with far-reaching TV know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.