The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can greatly inform content decisions, such as deciding on whether to acquire a particular show for a platform or channel, how to distribute it, and how to program it for maximum engagement. Demand data can also help executives with content valuation, which is crucial in deciding how much to spend on a particular title.
Using the example of "Eva, Rozhaj!" in Russia, we can draw various insights from the demand of the TV series. The show has a great audience demand that is 9.0 times higher than the average TV show in Russia, which suggests a high level of interest in the content. However, demand for the show has been decreasing over the past 90 days. While the show's rank has dropped by 132 spots during October in Russia.
One of the critical insights that demand data can provide is understanding a show's target audience and market. In the case of "Eva, Rozhaj!", we can see that the show has outstanding demand in Russia specifically and is likely to appeal to Russian audiences more than to audiences in other countries. Furthermore, by analysing the top 10 global markets where the show is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This insight can inform executives on where to make the content available and focus their content acquisition efforts.
Another way to use the demand data is to assess how a show is performing in terms of longevity, momentum, and franchisability. Our Parrot Pulse analysis shows that the show has poor ratings for longevity and franchisability, which indicates that the show's demand could decrease over time. Additionally, this insight can highlight areas to improve for a potential second season or spin-off.
In terms of content valuation, demand data can provide a clear understanding of the popularity of a particular production. In this example, the demand for "Eva, Rozhaj!" is clearly higher than the demand for the average TV show in Russia. By leveraging Parrot Analytics' content valuation system, which is powered by global content demand and supply, executives can easily quantify the platform-specific marginal revenue contribution and how a title can drive engagement across the rest of the catalog. Content valuation can also help calculate the ROI and assess a TV series' ability to drive subscriptions and mitigate churn.
Overall, demand data is a valuable tool that can help inform and shape the strategic decisions of entertainment executives and companies regarding content acquisition, distribution, and programming. By leveraging audience demand data, executives can make more informed decisions about content valuation, which can ultimately lead to increased subscriber retention and acquisition.
This is Eva, Rozhaj! (Ева, Рожай!)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Eva, Rozhaj! (Ева, Рожай!) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular START‘s Eva, Rozhaj! (Ева, Рожай!) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for START and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eva, Rozhaj! (Ева, Рожай!), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Eva, Rozhaj! (Ева, Рожай!) in Russia. We provide our partners with smart television competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.