The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make data-driven content decisions? Look no further than Parrot Analytics, where you can access real-time demand data from across the globe to help you make informed decisions concerning content valuation, distribution, programming and acquisition.
For example, we can look at the demand data for "Inside Job," a conspiracy-themed TV series that aired in Russia during October 2023. Over the past 30 days, "Inside Job" had an exceptional level of audience demand in Russia, reaching 12.0 times the average demand of all TV shows in the country. Our data indicates this show is maintaining its demand among viewers, growing by 4 spots in its rank during the month, and achieving a peak rank of #240 in Russia. Moreover, the animation genre of "Inside Job" ranked in the top 1% of all animation titles in Russia during this period, indicating a high level of demand for this particular content type in the country. The show's independent Parrot Pulse measure also shows outstanding worldwide audience demand and travelability.
Furthermore, "Inside Job" fans were shown to have an affinity for other animated shows such as "South Park", "Solar Opposites," and "The Simpson," which could be useful in determining potential programming lineups. Audience demand for the show increased slightly in October, but spiked towards the end of the month. When it comes to longevity and momentum, that is how well the show holds its demand over time and the speed of its growth respectively, "Inside job" maintained its demand fairly okay while demonstrating good momentum. These insights into the show's demand data aperture can help determine if it would make a good fit on a streaming platform or whether they should acquire its license for distribution.
Additionally, we can compare the performance of "Inside Job" on a rolling basis throughout the year versus the last 30 days. The data shows that the show has seen an increase in popularity in recent times, with demand levels peaking at 12.4 times the average over the past 30 days, compared to 11.8 times over the course of the year. By using the top 10 markets of the show's demand, which includes the United States and the Netherlands, an executive would be able to determine which markets are most lucrative for the show and can optimize the show's global appeal as per the metrics data.
Ultimately, the combination of demand data and the Parrot Pulse can help executives decide on the valuation, acquisition, programming and distribution of this show or alternatively, access the demand data of other shows they might be interested in to make informed business decisions. As a content financier or TV production company, our data will help in their decision making to look into the spin-off potential of shows they might finance or produce. Plus, any linear network or pay TV network will find demand data helpful in boosting their subscriber retention and acquisition among their audience. And with our data, they can confidently use our analytics to make data-driven decisions at a global level.
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Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Job), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Job, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Inside Job is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Job, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Inside Job in Russia. We provide our partners with valuable content insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.