The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking to make more informed decisions regarding content acquisition or production, demand data for TV series like "Kapelnik" provides essential insights. Content valuation can leverage demand data to discover how much a series is worth, and how much of its value is derived from specific elements, such as stars or the content library. Here are some key questions that demand data for "Kapelnik" could answer:
- How popular is "Kapelnik" compared to other TV shows in Russia, and globally? By analyzing audience demand, executives can quantify the contribution of "Kapelnik" relative to its competitors and determine whether or not it is a strategic asset for their platform or network.
- What other TV shows are fans of "Kapelnik" interested in? By looking at affinity analysis, executives can identify TV shows, genres, and even talent that fans of "Kapelnik" might respond positively to, helping them to formulate a smart content acquisition or production strategy.
- Which markets are showing the highest demand for "Kapelnik"? By mapping "Kapelnik"'s top 10 global markets, executives can uncover opportunities for international expansion or distribution.
- How is "Kapelnik"'s demand changing over time? By tracking demand fluctuations for "Kapelnik" over varying timeframes, from 30 days to a year, executives can determine the rate of growth, measure how well audience demand is sustained over time, and identify trends or factors contributing to its popularity.
- How can "Kapelnik" be optimized for success? By leveraging demand data, executives can make informed decisions pertaining to pricing, release timing, and promotion campaign optimization decisions.
Furthermore, demand data for "Kapelnik" reveals that the series has exceptional audience demand in Russia, with 15.8 times the audience demand of the average show in the country. As a result, "Kapelnik" may be an excellent candidate for broadcasters or OTT services looking to meet their audience's particular preferences in Russia.
The data on "Kapelnik"'s travelability may also be relevant, indicating a low global appeal relative to its regional audience demand. This could inform acquisition decision-making, as well as production decisions around translating the show for a global audience.
Overall, demand data on series like "Kapelnik" can help entertainment executives stay one step ahead of the ever-changing entertainment landscape by providing powerful insights into audience preferences and behavior.
This is Kapelnik (Капельник)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kapelnik (Капельник) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for premier and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kapelnik (Капельник), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Kapelnik (Капельник) in Russia. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.