The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, market insights are essential to strategic decision making, and one of the key metrics in this regard is demand data. Using demand data from Parrot Analytics, let's take a closer look at "Mike Judge's Beavis And Butt-Head" and how this information can influence your content or acquisition decisions, specifically, in the context of Russia in October 2023.
One of the ways you can use demand data is to value content. Regarding content valuation, demand data can provide insight into the dollar value contribution of a title to any platform in any region. "Mike Judge's Beavis And Butt-Head" has achieved a demand 9.7 times higher than the average in Russia over the past 30 days, which is outstanding. This indicates that this comedy show has been strongly resonating with its audience in Russia. Moreover, compared to its demand of 9.3 times the average over the past 90 days, demand for this series has also been increasing recently. Hence, if you are considering acquiring or licensing this content, demand data can help you determine how much it is worth and whether it constitutes a strategic asset for your streaming platform.
Another way demand data can be used is to inform supply and demand decisions. In particular, demand data can help determine the kind of content that exhibits opportunities for acquisition or production. For example, supposing you are an entertainment talent agency, you can use demand data to discover the most in-demand genres in Russia in October to help your clients' productions resonate with larger audiences.
Demand data can also be used to inform programming decisions. For instance, if you are the Programming Director for a TV network, looking to retain your current audience and attract new subscribers, you can use demand data to acquire and schedule the most widely watched titles. The data shows that fans of "Mike Judge's Beavis And Butt-Head" are also interested in titles such as "The Simpsons," "Family Guy," and "It's Always Sunny In Philadelphia." When you acquire and promote shows that have overlapping or similar audiences, you create opportunities to retain and engage audiences, as well as to acquire new viewers.
Moreover, demand data can help with decisions concerning distribution. For example, Russia has demonstrated an impressive demand for "Mike Judge's Beavis And Butt-Head." You might want to consider prioritizing its distribution in Russia or exploring new distribution networks there.
Demand data can also inform your decisions on franchisability and reach. If you are a TV production company or studio, you can determine how well a title could be monetized through spinoffs or franchises, particularly by studying demand data on similar titles such as "Rick and Morty" that fans also enjoy. Additionally, since "Mike Judge's Beavis And Butt-Head" outperforms the demand of the average show in the top 10 global markets where it is most in-demand over the last 30 days, you may consider using the data to assess whether it has the potential to appeal to a broader audience.
In summary, demand data plays a crucial role in strategic decision making for entertainment executives. Analyzing the data for "Mike Judge's Beavis And Butt-Head" in Russia in October 2023 showed outstanding demand, which can influence content acquisition decisions, programming decisions, and distribution decisions. Additionally, demand data can inform supply and demand decisions, franchisability, and reach. Therefore, it is essential for executives to consider demand data as they make their business decisions.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mike Judge's Beavis And Butt-Head, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using global tv demand metrics from Parrot Analytics for Mike Judge's Beavis And Butt-Head in Russia. We provide our partners with extensive TV industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.