The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help make more informed content, acquisition, distribution, and programming decisions. Let us consider the example of "Patient Zero" for the month of October 2023 in Russia to see how demand data can provide valuable insights.
The outstanding demand for "Patient Zero", with 11.9 times the audience demand of the average show in Russia over the last 30 days, indicates that the show is highly popular and engaging among audiences. By analyzing the show's peak rank, we can infer that "Patient Zero" has gained significant traction and momentum in the Russian market. Moreover, "Patient Zero" has a high demand in the history genre in Russia, which may be valuable information to consider when deciding to create or acquire similar content.
Examining the show's performance on a rolling year basis versus the last 30 days shows that "Patient Zero"s peak demand, while high over the year, has continued to increase in popularity over the last month. This growth could suggest that the show has the potential to increase in value over time.
"Patient Zero's" top 10 global markets provide more information on the show's performance and popularity. Ranked number one is Russia, where the show achieved outstanding audience demand of 1.5x. This information may be valuable to TV executives looking to distribute or license the show. Understanding the show's average demand in other markets can also indicate areas to focus on to increase the show's global presence.
Additionally, by using Parrot Analytics content valuation systems, you can determine how much to spend on content and evaluate the ROI that a specific title brings to any given platform. Demand data reveals content's dollar value contribution to any platform in any region, allowing you to make informed decisions on content that will produce a positive revenue stream.
Demand data also helps with decisions concerning subscriber retention and acquisition, informing executives which titles should be bought to keep current audiences happy, and which should be added to grow the platform's audience. Further, demand data can help identify trends in audience interest, directing provider strategy by identifying what content will deliver an optimal return and the areas a particular genre has potential for development.
Overall, content valuation based on demand data provides numerous opportunities for entertainment executives to make informed decisions concerning content creation, acquisition, distribution, programming, and audience development. Understanding demand data of audiences' tastes and preferences can direct the success of any entertainment-focused business.
This is Patient Zero (нулевой Пациент)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Patient Zero (нулевой Пациент) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for kinopoisk and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Patient Zero (нулевой Пациент), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Patient Zero (нулевой Пациент) in Russia. We provide our partners with comprehensive media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.