The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for the best insights and recommendations to help you make informed decisions about content valuation, acquisition, distribution, and programming. In today's data-driven entertainment industry, one of the most powerful tools at your disposal is demand data, which can provide valuable insights into how audiences perceive and interact with your content.
For example, let's take a look at "The Time Traveler's Wife" TV series in Russia during October 2023 and discuss how demand data can help you make more informed content-related decisions.
Content Valuation: Using demand data, you can calculate how much your content is worth to a specific platform or region and how much it contributes to the platform's bottom line. In the case of "The Time Traveler's Wife," we can see that its demand is phenomenal, with 8.0 times the audience demand of the average show in Russia over the last 30 days. This data can help you estimate the economic valuation of the title and determine whether it could be a strategic asset for your streaming platform. Additionally, as the show's demand is increasing recently, this data can help you plan an acquisition strategy based on the show's growing popularity.
Programing Decisions: Demand data can help you understand the popularity of a show in a specific genre or market. "The Time Traveler's Wife" is ranked at the 99.1th percentile in the romance genre in Russia, meaning that it has higher demand than 99.1% of all romance titles in Russia. This information can help you make more informed decisions about programming and distribution, such as identifying the most popular genres in your market and acquiring content that aligns with audience demand. Also, by looking at the top 10 global markets where "The Time Traveler's Wife" is most in-demand over the last 30 days, you can identify those regions where the show has the most potential to attract new viewers.
Subscriber Acquisition and Retention: Knowing which titles are most in-demand by your audience is key to growing and retaining your subscriber base. With "The Time Traveler's Wife" having such impressive demand in Russia and ranking number one in the global market, it is a safe bet for acquiring and retaining subscribers. You can also cross-reference with the show's affinity analysis and find what other shows fans like, in this case, "Foundation", "The Orville", "The Lord Of The Rings: The Rings Of Power", "What We Do In The Shadows", "House Of The Dragon", "Barry (2018)", "Star Trek: Picard", "The Witcher" and "Obi-wan Kenobi." With this valuable data, you can push those titles in your platform and attract even more subscribers.
Optimal Release Strategy and Pricing: When you release content is just as important as knowing what content to release. Knowing the right release window for your content can make a huge difference in attracting and retaining subscribers. For example, in the case of "The Time Traveler's Wife," demand for the show spiked in late October 2023, which means that this could be a good month to release new content or market the show.
In conclusion, demand data can give you valuable insights into how to maximize your content's potential. By using demand data to make informed decisions about content valuation, acquisition and distribution, programming and subscriber acquisition and retention, optimal release strategy and pricing, among others, executives can make the call on how best to move forward with a particular show or content in your platforms or studios. In a highly competitive market, where viewer tastes are constantly changing, having the right data is key to making informed and strategic decisions.
The Time Traveler's Wife's travelability to Russia in the last 30 days is 218%, which means that the audience demand for The Time Traveler's Wife is 218% of the demand in its country of origin, United States. Click through to another market to discover how well The Time Traveler's Wife travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Time Traveler's Wife.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Time Traveler's Wife from partners like HBO.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Time Traveler's Wife? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Time Traveler's Wife. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Time Traveler's Wife), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Time Traveler's Wife, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Time Traveler's Wife is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Time Traveler's Wife, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Time Traveler's Wife in Russia. We provide our partners with deep television industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.