The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry who are searching for ways to make more data-driven content, acquisition, distribution, or programming decisions, Parrot Analytics' demand data provides a valuable tool. A case in point is the Russian show "Zveroboy," which offers insights into how demand data can be used.
For instance, executives can utilize demand data to determine the potential value of a show such as "Zveroboy" and its spin-off potential. By examining the six dimensions that the Parrot Pulse report provides, executives can better understand where a show stands in terms of global performance. By assessing "Zveroboy," we can see that it has a good worldwide audience demand with okay momentum and longevity in addition to travelability and franchisability that are considered poor.
Executives can also use demand data to understand how "Zveroboy" is performing in comparison to other shows in the same market or genre. When we observe "Zveroboy," we can see that it has a demand that surpassed 99.6% of all drama titles in Russia, demonstrating outstanding audience demand. Additionally, by examining its peak rank in Russia, we learn that it reached #79 in October, with an upward rank shift by 7 spots during that month.
Demand data can also assist executives in understanding their audience better by recognizing viewers' preferences and what other titles they are interested in. For example, fans of "Zveroboy" are also fans of "Hudozhnik (Художник)", "Frozen Land (Мерзлая Земля)", and "Fisher (Фишер)," to list a few. Similarly, linking this data to the travelability dimension enables executives to understand which other markets they should consider expanding "Zveroboy" into based on shows that are popular in those markets, as demonstrated by Lithuania, Ukraine, Latvia, and Israel.
Furthermore, executives can use demand data provided by Parrot Analytics to understand which titles should be purchased in order to retain or grow subscribers, such as the case with the show "Zveroboy." When they recognize that audience demand for this show increased by 1.9% in October and demand spiked late in the month, they understand the immediate value of the show, particularly within its home market of Russia.
Finally, demand data can help executives when deciding what the best release strategy is for their content, how well their pre or post-premiere campaigns are working, and how their content stacks up against other titles available on the market. For example, by examining the past year of demand data, executives can see that the show's average demand was 15.2 times the average title, compared with 16.2 times the title average in the last 30 days, indicating an increased popularity as of late.
To sum up, demand data can provide an array of insights and assist with decision-making around content valuation, subscriber acquisition and retention, release strategy, programming decisions, and more. Looking at "Zveroboy" in Russia in October 2023, we can see how executives can use this data to make informed decisions about content, acquisition, distribution, and programming and stay ahead of the competition.
This is Zveroboy (Зверобой)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Zveroboy (Зверобой) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. premier, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Zveroboy (Зверобой).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Zveroboy (Зверобой) from partners like premier.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Zveroboy (Зверобой)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as premier to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from premier by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Zveroboy (Зверобой). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as premier to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Zveroboy (Зверобой)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as premier by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Zveroboy (Зверобой), including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular premier‘s Zveroboy (Зверобой) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for premier and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zveroboy (Зверобой), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Zveroboy (Зверобой) in Russia. We provide our partners with essential media industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.