The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are constantly looking for ways to improve the value of your content. One way of achieving this is by leveraging demand data to make informed decisions. Let's take a look at how demand data can be used in the case of "Family Guy."
# Content Valuation
You could use Parrot Analytics content valuation system to determine the value of "Family Guy." The system uses demand data to assess how much a title is worth to a platform over time. According to recent data, the demand for "Family Guy" in Sweden is outstanding, with 14.3 times the audience demand of the average show over the last 30 days. This information can be used to determine the value of "Family Guy" to a streaming platform in Sweden.
# Programming Decisions
If you were a Programming Director or Head of Programming at a TV network, you could leverage the demand data to determine the best programming schedule for your audience. For instance, you could use the data to identify the best time slot to air "Family Guy" to maximize the show's viewership. The data also shows that the audience's demand for the show has spiked in late October 2023 for Sweden. This information can be used to schedule upcoming episodes at a time when the audience demand is highest.
# Acquisition Decisions
If you were a Head of Development or Head of Acquisition, you could use the data to determine the amount to spend on acquiring the rights to "Family Guy." The demand data reveals the dollar value contribution of any title, to any platform, in any region, meaning you can start unbundling the value of the content on any streaming service. By using the demand data to estimate the ROI of buying "Family Guy," you could make more informed acquisition decisions.
# Distribution Decisions
If you were a content distributor, you could use the data to determine the best markets to distribute "Family Guy." The demand data shows that the show outperforms the demand of the average TV show (1x) in all its top 10 global markets. Furthermore, the data reveals that the demand for "Family Guy" in Sweden was 39% of the demand in its country of origin, the United States, indicating that there is potential to grow the show's audience in an international market, such as Sweden.
# Programming Decisions (Talent Agencies)
If you were an entertainment talent agent, you could use the data to identify potential collaborations between "Family Guy" and other TV shows such as "American Dad!," "Rick And Morty," or "Bob's Burgers." By leveraging the demand data and seeing which shows fans of "Family Guy" also like, you could identify opportunities to expand the audience of "Family Guy" through collaborations or crossovers and thus increase its value as a franchise.
In conclusion, demand data can provide useful insights across many facets of content decision making. By using demand data, as shown in the case of "Family Guy," entertainment executives can make more informed and data-driven decisions, leading to more compelling, impactful, and valuable content.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Family Guy in Sweden. We provide our partners with meaningful entertainment industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.