The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage demand data to make informed decisions throughout the content value chain. Demands informs scalability concept testing, performance measurement, and franchise and spin-off potential evaluation. The demand for "Sesame Street" over the last month in Sweden can be used as a case study to show how audience demand analysis can support executive decision-making towards content valuation, acquisition, distribution, and programming.
Content Valuation: Demand data plays a critical role in content valuation. Parrot Analytics' content valuation system appraises the economic value of content based on global content demand and supply. Using the demand data for "Sesame Street" in Sweden over the last month, executives can determine how much a title is worth and its contribution to their platform. In this case, "Sesame Street" had 10.1 times the audience demand of the average show in Sweden over the last 30 days, which positions the show as a valuable asset with significant demand from the audience.
Acquisition: Executives can use the demand data for "Sesame Street" to identify valuable content for acquisition by understanding its popularity, demand potential, audience's age group, and geographical coverage in every market it's viewed. For example, "Sesame Street" is in the 99.8th percentile in the school-kids genre in Sweden, making it an ideal acquisition target for a platform targeting school-aged children audiences.
Programming: The demand data for "Sesame Street" can help executives optimize the program schedule by identifying the best release strategy for the show. For instance, the recent demand spike in late October for the series in Sweden indicates that certain events occurring in the region may have triggered interest in the show. By optimizing the program schedules to correspond with particular events, executives can attract the most significant possible audience and increase the chances of the show succeeding. Additionally, the demand data can be used to recognize trends and insights into the most appealing genres to their viewer's demographics and interest areas.
Distribution: With "Sesame Street" showcasing exceptional travelability across all markets, executives can capitalize on countries lacking the content or market areas with low competition. Additionally, the data reveals that the United States is the show's number-one market, with higher demand for the show than any other country in the world. This data can inform which countries should have priority in the content distribution process.
Subscriber retention: Audience demand data allows executives to determine what titles they need to purchase to keep their current audience happy. With "Sesame Street" in Sweden having a demand record of 10.1 times the average show, executives can identify the series as a powerful retention tool for the platform.
In summary, the demand data for "Sesame Street" provides a comprehensive overview of the audience's interest in the show. The analysis of its performance can provide executives with insights on content valuation, acquisition, programming, distribution, and subscriber retention to support their decision-making processes. By leveraging audience demand analysis, executives can optimize their content strategy and make informed decisions to deliver the content that audiences demand.
Sesame Street's travelability to Sweden in the last 30 days is 24%, which means that the audience demand for Sesame Street is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Sesame Street travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Sesame Street in Sweden. We provide our partners with comprehensive entertainment industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.