The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about your content. The case study of "Sex Education" in Sweden can help highlight how understanding audience demand can inform content valuation, programming decisions, distribution, and acquisition decisions. Here are some examples of how demand data can be used to drive decision-making:
1. Content Valuation: The demand data can be used to calculate the value of "Sex Education" to your platform. The show has an audience demand that is 11.9 times the average TV show in Sweden, indicating it could be a strategic asset for your platform. Demand data can reveal the dollar value contribution of any title, to any platform, in any region. Thus, using demand data, you can determine how much to spend on content and estimate the potential return on investment (ROI) for a specific title.
2. Acquisition and Distribution Decisions: The demand data suggests that "Sex Education" has global appeal. The show outperforms the demand of the average TV show in all top 10 global markets, including the United Kingdom, the United States, France, Russia, India, Italy, Netherlands, Australia, and Spain. This means that an acquisition or distribution decision of the show globally could be an excellent opportunity for revenue growth.
3. Programming Decisions: The data shows that the show's audience has decreased in Sweden by 97.4% during October 2023, indicating it is not as popular as it used to be. However, the show's momentum, measured as the pace of growth, is still exceptional, suggesting that there is an opportunity to continue growing its audience. By analyzing what content viewers who liked "Sex Education" also like, as shown by the list of similar titles, programmers can identify other shows they could potentially acquire or produce to match their audience's preferences.
4. Subscriber Acquisition and Retention: By using demand data to understand which titles will keep current viewers happy and which titles are most likely to attract new subscribers, platforms can select the right mix of content to meet their business goals. Since "Sex Education" has high global demand, a platform can use its popularity to drive subscriber acquisition and retention, especially if it resonates with audiences in multiple markets.
5. Franchisability and Spin-off Potential: "Sex Education" has outstanding franchisability, indicating that the IP can be further monetized through spin-offs or extensions in related media. Considerations regarding which IP to develop into a franchise can have a big impact on ROI and consumer engagement.
In summary, with demand data, executives can determine how much to spend on content, assess a TV series' ability to drive subscriptions and reduce churn, assess the value of exclusivity, find new opportunity markets for content distribution, understand the tastes and trends of their current audience, and determine the best release strategy or marketing campaigns. The case study of "Sex Education" in Sweden shows that demand data is an essential tool for companies looking to invest in content that will have a lasting impact on audiences around the world.
Sex Education's travelability to Sweden in the last 30 days is 61%, which means that the audience demand for Sex Education is 61% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sex Education.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sex Education from partners like Netflix.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sex Education? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sex Education. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sex Education), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sex Education, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Sex Education in Sweden. We provide our partners with essential OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.