The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, accurate audience demand data like that provided by Parrot Analytics on the Thai series "Fish Upon The Sky" is essential to your decision-making and strategic planning. Below is an overview of how this type of information could help guide your content acquisition or distribution decisions.
Content valuation: Leveraging Parrot Analytics' demand data for "Fish Upon The Sky," you would be able to quantify the platform-specific marginal revenue contribution and calculate the ROI the show would bring to any given platform. This data will help you to value your content and assess the show's ability to drive subscriptions and mitigate churn. Furthermore, it will assist you to assess whether the show's popularity is enough to place it within the 'exceptional' 2.7% of all TV shows with this level of demand in the market.
Optimal release strategy and pricing: Demand data from Parrot Analytics could also help you decide on the best release strategy and pricing for the show. This information will get obtained by examining the top 10 global markets where the show is most in-demand, and in this case, as "Fish Upon The Sky" outperformed the typical demand of the average TV show in each of these markets, it could be released simultaneously in these regions to reach a wider audience.
Discovery & Recommendations: Demand information provided by Parrot Analytics would further aid in ensuring that your content is being viewed by the correct audience on your platform. Through affinity analysis, you would know the right talent and genre to partner with to expand and acquire or retain subscribers.
Franchisability: As you look to monetize the IP of your show, you can consult the franchisability metric provided by Parrot Analytics. With "Fish Upon The Sky"'s spin-off potential ranking poorly in this regard, you can be more cautious in your choices regarding whether to develop the show into a franchise or create spin-offs.
Subscriber Acquisition and Retention: If you want to grow or keep your audience happy, Parrot Analytics' demand data will supply answers to questions like which titles to purchase and what content to acquire to increase subscribers' engagement and minimize churn. It will also enable you to quantify the audience demand for your series in each market, including Thailand, the show's biggest global market, which had a demand of 0.5x.
In conclusion, demand data, such as that provided by Parrot Analytics on "Fish Upon The Sky," can significantly help you as an executive, in your content valuation decisions, acquisition decision, distribution decision, and programming decision by enabling you to make more informed and data-driven decisions. By understanding the various metrics used to analyze the demand data, you can also find areas for improvement and make innovative choices when creating or distributing content, and evaluating its worth.
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Our TV audience measurement dataset is truly global. Discover how popular GMM 25‘s Fish Upon The Sky (ปลาบนฟ้า) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Thailand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for GMM 25 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fish Upon The Sky (ปลาบนฟ้า), for example, can be assessed for a market e.g. Thailand, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Fish Upon The Sky (ปลาบนฟ้า) in Thailand. We provide our partners with meaningful TV analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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