The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is crucial to making informed content decisions that can drive success. Parrot Analytics' content valuation system is powered by global content demand and supply, making it an essential tool to help you determine how much to spend on content and understand its value. Let's use the example of "1923" in Turkey to illustrate how demand data can inform various decisions.
Content Valuation: Parrot Analytics' content valuation system can use demand data to estimate the dollar value contribution of "1923" to any platform in any region. By using this system, you can assess the show's earning potential, which can help inform content acquisition or production decisions.
Programming Decisions: Understanding the show's demand trend allows you to assess its audience engagement levels, which can help in deciding where to promote the show or the extent of its availability. For instance, if you notice a decline in audience demand within a specific region, you can take corrective measures such as increasing media spend in that area or making it more accessible through various distribution partners.
Distribution Decisions: The travelability metric can help you determine the show's potential global reach by quantifying its international demand relative to its home market. Using "1923" as an example, we know that it has outstanding travelability, indicating its potential to attract sizeable global audiences. Thus, if you're a content distributor, you might consider expanding the show's distribution beyond its current region of origin to boost its earning potential.
Subscriber Acquisition and Retention: Using audience demand data, you can identify content that resonates with your current or target audience, helping you make better decisions around content acquisition. For instance, you can use demand data from shows like "1923" to inform your acquisition decisions around other Western drama television series that have similar audience interests and preferences.
Competitive Benchmarking: You can compare "1923" with other titles available on the market to understand its performance better and identify areas of improvement. For instance, comparing "1923" with other Western drama TV shows in Turkey could help identify the specific areas that make it more appealing and popular within the region, giving you insights to inform the creation of similar content.
Demand is an essential tool that can help you make informed content decisions, from programming to distribution and acquisition. By leveraging Parrot Analytics' content valuation system, entertainment executives can quantify the value of their content, identify opportunities, and make informed decisions on content production, distribution, and acquisition.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 1923.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 1923 from partners like Paramount+.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 1923? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 1923. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 1923), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 1923, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s 1923 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 1923, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for 1923 in Turkey. We provide our partners with deep television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.