The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions. For instance, examining demand for a show, such as "Aşk Ve Mavi," can help you in content valuation. With 3.8 times the audience demand of the average show in Turkey, the show's demand is currently good. However, its demand has been decreasing lately, compared to its peak demand of 4.7 times the average over the last 90 days. Knowing the value of your content using demand data is essential in making investment decisions.
You can also use demand data to inform acquisition decisions. By examining the top 10 global markets where "Aşk Ve Mavi" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. In Turkey, the show's primary market, the demand is good, but in other markets like Bulgaria, Cyprus, Russia, and Germany, its demand is okay. Hence, this data can guide your acquisition decisions and help you identify areas where you can expand your content portfolio.
Demand data can also inform programming decisions. For example, by examining how shows perform over time, you can decide which on-going series to acquire and which ones to cancel. In the case of "Aşk Ve Mavi," we can deduce from its longevity dimension that its audience demand was not maintained well over time, making it a risky investment.
Additionally, demand data can help you make informed distribution decisions. By knowing the show's audience demand in different markets, you can determine which regions to distribute the content and expand your customer base. In the case of "Aşk Ve Mavi," its travelability dimension indicates that its international demand is poor relative to Turkey, which means it would be less profitable to distribute in other countries.
Finally, demand data can help you assess the ROI of a particular title and its ability to drive subscriptions and retain audiences. In the case of "Aşk Ve Mavi," we can infer from its momentum, franchisability, and reach dimensions that its ability to attract new subscriptions or retain existing ones is poor. Knowing this, you can make informed decisions on whether to invest in the show, market it differently, or select other content that is more popular instead.
In conclusion, demand data is a valuable tool for entertainment executives, and they can use it to make informed content, acquisition, distribution, programming, and investment decisions while assessing content valuation. By examining show metrics like demand, reach, longevity, momentum, travelability, and franchisability, executives can objectively evaluate their content's performance and make reshuffle decisions for their services, resulting in their long-term success.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Aşk Ve Mavi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aşk Ve Mavi, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Aşk Ve Mavi in Turkey. We provide our partners with valuable TV industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.