The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data by Parrot Analytics to make more informed content, acquisition, distribution or programming decisions. For instance, let's examine "Avenue 5," a TV series, with its popularity in Turkey over the last 30 days. "Avenue 5," with 2.2 times the audience demand of the average show in Turkey, has demand that is good, putting the show in the top 8.6% of all TV shows. Its demand has been increasing lately compared to the 90-day average. These metrics indicate that investing in this TV series could yield positive returns, perhaps by rerunning the show or promoting it to increase viewership.
Additionally, the show has an audience that widely appreciates comedy titles as it ranks at the 96.1th percentile in the comedy genre in Turkey. If you're looking to acquire or distribute this TV series, this information helps you to determine what demographic the show will best appeal to. This demand data helps you to make more informed decisions when selecting a content library tailored to a specific subscriber base.
The Parrot Pulse for "Avenue 5" provides independent measurements of its global performance in six dimensions, including travelability, momentum, and more. For example, it highlights that the show's worldwide appeal is excellent and its travelability good. At the same time, the show has a good average demand over a more extended period, indicating that its longevity is good. As an entertainment executive, you can leverage this information to determine how to optimize the marketing campaign for "Avenue 5."
Another way to leverage demand data is by examining the top 10 global markets where the show is most in-demand. By doing this, you can identify areas where the TV series is performing well and aim to leverage this popularity to improve the show's distribution or acquire similar content. As per the example of "Avenue 5," it's most popular in the United States, followed by China, Russia, the UK, and more. By comparing this popularity against the demand metrics for other shows, you can then determine which content will entice the target audience.
Ultimately, the demand data surrounding "Avenue 5" can help entertainment executives determine whether it would be a worthwhile investment by examining how it ranks against other TV series. By leveraging Parrot Analytics' content valuation system, executives can quantify the dollar value contribution of the show to any platform in any region. Whether you're looking to acquire distribution rights or determine how a new TV series is performing, demand data enables you to make informed decisions and optimize your content library to better serve your audience.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Avenue 5 from partners like HBO.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Avenue 5? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Avenue 5. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Avenue 5), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Avenue 5, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Avenue 5 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avenue 5, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on May 9, 2024, 8:59 p.m. PST using demand analytics from Parrot Analytics for Avenue 5 in Turkey. We provide our partners with extensive entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.