The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly trying to make informed decisions about which TV show to invest in or distribute. Given the unpredictability of the industry, you need the right set of data to ensure that you are making the best decisions possible. Demand data can be used to make more informed decisions around content valuation, acquisition, distribution, and programming.
Let's look at how we can use demand data to analyze the performance of the Turkish TV series "Bana Sevmeyi Anlat" in January 2024. With 2.1 times the audience demand of the average show in Turkey over the last 30 days, demand for "Bana Sevmeyi Anlat" is good. Only 8.6% of all TV shows have this level of demand. However, compared to its demand of 2.5 times the average over the last 90 days, demand for this show has been decreasing recently. This suggests that the show is losing popularity.
Furthermore, "Bana Sevmeyi Anlat" ranks at the 97.0th percentile in the romance genre, indicating that it has higher demand than 97.0% of all romance titles in Turkey. By examining the top 10 global markets where "Bana Sevmeyi Anlat" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, with Turkey being its top market globally. This highlights the importance of knowing your show's performance in different markets to make informed decisions around global expansion or targeting specific regions.
The Parrot Pulse for "Bana Sevmeyi Anlat" also provides insights into its global performance across six dimensions. The show has okay worldwide audience demand across all platforms, but its travelability and franchisability are poor. This indicates that the show's international demand relative to its home market is weak, and there is minimal spin-off potential. Although its momentum is okay, its longevity is also poor, suggesting a decline in audience demand over time.
This data can be used to make more informed decisions around content valuation by calculating the dollar value contribution of the series to any platform, in any region. It also enables us to quantify the platform-specific marginal revenue contribution and how the show drives engagement across the rest of the catalog. These insights can help you determine how much to spend on content and calculate the ROI a specific title will bring to any given platform.
Demand data also supports programming decisions by suggesting what type of content exhibits an opportunity to acquire or produce, which titles should be bought to keep or grow your audience, and whether a title is under-monetized in its current distribution. Finally, demand data helps with decisions related to acquisition and distribution, by determining the value of a content library to a platform and assessing a TV series' ability to drive subscriptions and mitigate churn.
In summary, demand data is an effective tool that can help entertainment executives make more informed decisions around content valuation, acquisition, distribution, and programming. The insights derived from demand data analysis can highlight key opportunities and risks surrounding TV show investment or distribution in various markets, driving informed decisions around content.
This is Bana Sevmeyi Anlat's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bana Sevmeyi Anlat travels internationally.
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Acquire the best shows from partners such as FOX Türkiye to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bana Sevmeyi Anlat), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX Türkiye by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Bana Sevmeyi Anlat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bana Sevmeyi Anlat, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Bana Sevmeyi Anlat in Turkey. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.