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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - October 2023

As an entertainment executive, the demand data for "Bir Küçük Gün Isigi" in Turkey over the past 30 days can provide valuable insights into content and programming decisions. The show has 11.8 times the audience demand of the average show in Turkey and is in the 99.5th percentile for the drama genre, indicating high demand relative to its peers.

One way the demand data can be used to inform content valuation is by revealing the dollar value contribution of the series to any platform in any region. Executives can estimate how much to spend on a show by assessing its demand and understanding how much of its value is being driven by different factors such as star power, genre, or plot. In the case of "Bir Küçük Gün Isigi," executives can see that its demand has been increasing recently and that it achieved outstanding audience demand in Turkey, its number one global market by a significant margin. This data suggests that the show could be a strategic asset for a streaming platform.

The demand data can also inform acquisition and distribution decisions. Executives can use it to determine which content types exhibit opportunities to acquire or produce and which titles should be acquired to increase engagement and retain customers. In the case of "Bir Küçük Gün Isigi," its high demand in Turkey may prompt executives to consider acquiring the show for a streaming platform in that region or distributing it to linear networks or pay TV networks to increase audience reach.

The demand data also provides insight into programming decisions. By examining which shows are similar to "Bir Küçük Gün Isigi" and also popular with its viewers, executives can identify trends and consider creating or licensing similar content that may attract new subscribers to the platform. Additionally, executives can use the data to optimize release strategies and pricing for content based on audience demand.

Finally, the demand data can inform decision-making around subscriber retention and acquisition. By understanding which titles are most popular with current audiences and which ones have the potential to attract new subscribers, executives can make informed decisions about which titles to buy or license for their platform. They can also assess the ability of a TV series to drive subscriptions and mitigate churn by analyzing its demand data.

Overall, insight from demand data can help entertainment executives to make more informed content, acquisition, distribution, and programming decisions to meet their business objectives. The data can also be used for detailed content valuation to understand how much a show is worth and to estimate the ROI a specific title will provide for any given platform, region, or audience.

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