As entertainment executives, you are faced with the challenge of constantly making decisions on what content to produce, acquire, distribute, program, and market. One way to make informed decisions regarding your content offerings is to use demand data, such as the data we have analyzed for the Turkish TV show "Bir Küçük Gün Isigi" in the month of December 2023.
By using Parrot Analytics' demand measurement and analysis tools, we can extract insights that will help you better understand viewer demand for this TV show in Turkey, as well as the show's global performance, its potential reach demographically/globally, and its potential to be successful in other countries outside of its original broadcast market.
One key insight from the analysis of "Bir Küçük Gün Isigi" is that it has 12.2 times the audience demand of the average show in Turkey over the last 30 days. This means that demand for "Bir Küçük Gün Isigi" is outstanding, and only 2.7% of all TV shows have this level of demand in Turkey. However, it is worth noting that compared to its demand of 12.5 times the average over the last 90 days, demand for this show has been decreasing recently.
Another critical insight that can be extracted from the demand data analysis of "Bir Küçük Gün Isigi" is that it ranks at the 99.5th percentile in the drama genre, in December. This means that it has higher demand than 99.5% of all drama titles in Turkey. By comparing this metric to other titles, you can better assess the relative value of a specific TV show within a particular genre.
Additionally, examining the top 10 global markets where "Bir Küçük Gün Isigi" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets: Turkey is "Bir Küçük Gün Isigi"'s number one market globally, with outstanding audience demand of 0.4x. Meanwhile, the United States ranks second, with okay demand. Understanding the global demand of a TV show will help you determine if there is potential for it to be successful in other countries beyond its original broadcast market.
Using demand data to inform your content decision-making process will assist with strategic acquisition decision-making, help with decisions concerning the creation of new content and its distribution, and enable optimal release strategies and pricing, among other things. Additionally, Parrot Analytics' content valuation system can use the global content demand and supply to accurately calculate the ROI a specific title will bring to any given platform.
